Home' Hotel Management : HM April 2018 Contents “ The creation of the Radisson Hotel Group is an
evolution of our long-term partnership with the Rezidor
Hotel Group. Together, we are clarifying and executing a
new brand architecture to create more value for our guests
and owners,” said John M. Kidd, Chief Executive Officer
and Chief Operating Officer, Radisson Hospitality, Inc.
“It’s the right time for us to align our strategic and
operating plans and go-to-market as one solid player.”
A key to that growth is the Asia-Pacific region and
Radisson Hotel Group Asia Pacific President, Katerina
Giannouka, said the re-branding was an exciting
opportunity for the company.
“ The new name, Radisson Hotel Group (RHG),
is a key milestone in Radisson Hotel Group’s five-year
operating plan to transform the global brand, optimise
every part of the business and drive overall growth,
particularly within the APAC region,” she said.
“Radisson Hotel Group is made up of eight hotel
brands with more than 1,400 hotels in operation and
under development globally, with 200 in Asia. The group
has aspirations to become the third largest hotel operator
in the world.
“Radisson Hotel Group is looking to more than double
the number of hotel rooms it has in the Asia Pacific region
currently it has approximately 18,000 hotel rooms across
the Asia Pacific region and it is looking to more than double
this number in the mid-term, adding a further 20,000 rooms.
“China is a key growth market for RHG and the group is
looking to triple its presence in China over the next five years.
“RHG already has a solid presence in tier one cities in
China and will be looking to expand into tier two and tier three
cities, capitalizing off the 5.1 billion domestic and inbound
travellers to China and the market trend towards more price
conscious mid scale travel within China’s domestic market.
arlson Rezidor Hotel Group has officially rebranded to Radisson Hotel
Group (RHG), with the move announced at IHIF on March 5.
RHG said the new identity “leverages the powerful, international brand
equity of the Radisson name to drive awareness in the marketplace, increase
marketing efficiency across the global portfolio and offer exceptional experiences to make
Every Moment Matter for guests, owners and talent ”.
As part of the announcement, RHG revealed it was looking to more than double
the number of hotel rooms it has in the Asia Pacific region by seeking to add more
than 20,000 rooms.
Moreover, RHG’s global ambitions are even greater than that.
“ This is the start of an exciting era for the Radisson Hotel Group, united by our new
brand and long-term vision to become a top three hospitality company in the world,” said
Federico J. González, President and CEO, the Rezidor Hotel Group and Chairman of
the Global Steering Committee, Radisson Hotel Group.
“Our five-year operating plan includes initiatives that redefine our value proposition,
optimize our portfolio, streamline operations, invest in new technology systems and align
our team members to deliver on our signature, Every Moment Matters.
“Every Moment Matters’ is about how we do business at the Radisson Hotel Group
and who we are at the core, a place of purposeful encounters. For everyone. Everyday.
Everywhere. Every time. Our rebranding is just the beginning,” González said.
RHG says the new go-to-market name, Radisson Hotel Group, “capitalizes on a
strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.)
and Rezidor Hotel Group AB (publicly listed on Nasdaq Stockholm, Sweden and
headquartered in Brussels, Belgium)” which has master franchise agreements to develop
and operate several brands across Europe, the Middle East and Africa.
Currently, the 11th largest hotel group in the world, Radisson Hotel Group is made
up of eight hotel brands with more than 1,400 hotels in operation and under development.
RADISSON HOTEL GROUP
This year’s International Hotel Investment Forum (IHIF) in
Berlin, Germany, was headlined by the news that CARLSON
REZIDOR HOTEL GROUP was making a big change.
Federico J. González
28 HM The Business of Accommodation
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