Home' Hotel Management : HM February 2018 Contents W
e are gearing up for 2018 to be our biggest growth year to date, as we reach
our goal of having 100 hotels in our portfolio within five years.
This means TFE Hotels is set to grow by an extraordinary 41% in the
next five years, from our current portfolio of 70 hotels in five countries. We
now have 26 hotels in development across three countries and two continents.
Over this past year, our 11 European hotels performed exceptionally well. We
continue to seek out new opportunities to open hotels in Germany, where we are the
second largest operator in serviced apartments (Horwath HTL). We have just opened
the doors to two beautiful new Adina Apartment hotels in hip Leipzig and in the port
city of Hamburg as we celebrate our 10th year in Germany, where we have many more
projects in the pipeline.
In Australia the market is more varied and we continue to see opportunity for growth.
We are thrilled that in the next 12 months we will open two stunning new hotels in
Brisbane. We will open Adina Apartment Hotel Brisbane later this year in a beautifully
redeveloped heritage building near the waterfront on George Street, where we are
currently completing an extensive renovation that has preserved its wonderful character.
It will have 220 apartments, a pool, signature restaurant and bar in the ground-floor
lobby space, all right in the heart of the CBD.
We will also open The Calile in the James Street precinct of Brisbane under our TFE
Hotels Collection brand, which is a portfolio of beautiful hotels across Australia, each
with individual character and charm. The Calile will launch as an urban resort in one of
Australia’s cultural epicentres, Fortitude Valley, with food, drink and retail offerings at
the hotel including a lobby bar and poolside restaurant with cabanas. Guests will emerge
from the lobby to find themselves immersed in Brisbane’s most energetic lifestyle mecca,
the James Street precinct with its galleries, museums and chic boutiques.
The Sydney hotel market has enjoyed a very strong year and there are plenty of
opportunities given the limited supply of new product. We have located areas where
demand outstrips supply, including Mascot and North Sydney. We opened Travelodge
Hotel Sydney Airport in Mascot in September, and it reached 100 per cent occupancy
in its first week, highlighting how Travelodge Hotels as a brand continues to go from
strength to strength, with 18 hotels now in Australia and New Zealand.
We will soon open a Vibe Hotel at North Sydney ’s exciting new retail, dining and
commercial address, Northpoint, where guests will have access to a rooftop bar and
pool, a new eat street and a retail precinct developed by Cromwell Property Group.
Construction is about to start at Vibe Hotel Hobart, Vibe Hotel Darling Harbour in
Sydney and Vibe Hotel in Queen Street Melbourne. This marks a huge milestone for
the brand; Vibe Hotels will have a presence in almost every capital city in Australia.
Each will be built on next generation standards for
the experiential and social-minded millennial set. The
Vibe Hotels brand offers millennial mindset travellers
connectivity, social spaces, inspired design and excellent
conferencing in sought-after locations.
The Adina Apartment Hotels brand has evolved
from its beginnings in Sydney in 1982 to become a
major brand with 32 hotels under its banner in five
countries – and another 13 in the pipeline. We are
developing several precinct hotels including an Adina in
Canberra in 2020 that includes a ‘ Theatre Lane’ which
will form a new foodie and retail lifestyle precinct set
to re-enliven the city centre. At Melbourne’s West End
we have an exquisite hotel in the planning whose design
draws on rainforest and futuristic elements, with a yoga
pod, massage studio, Jacuzzi, day spa and an indoor
25m lap pool and ‘social hub’ with indoor gardens as
a lobby. We will also open beautiful Adina Apartment
Hotels in Sydney ’s CBD and bustling Fremantle in
With strong growth, excellent operational results and
remarkable talent coming through our Future Leaders’
Program, TFE Hotels is poised for an exciting era of
expansion and excellence.
SNAPSHOT: TFE HOTELS
Number of hotels & rooms (Globally): 71 hotels,
Number of hotels & rooms (ANZSP): 60 hotels,
Number of employees: 2218 (Globally), 1892 (ANZSP)
Year first hotel opened: 1982 (Medina Serviced
Apartments at Kensington, Sydney)
Year the company was founded: 1963 (TOGA), 2013
(TFE Hotels Joint Venture)
Head office location: Sydney, Australia
Chief Executive Officer
The year ahead is one of opportunity for the
hotel industry and here at TFE Hotels we
are charging ahead with our expansion plans
in Australia, New Zealand and Europe.
64 HM The Business of Accommodation
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