Home' Hotel Management : HM February 2018 Contents the garage of McLaren-Honda during the Melbourne
Formula 1 race, to driving a McLaren supercar along
The Bund in Shanghai. These exciting initiatives have
resulted in record-breaking Hilton Honors enrolment,
with more than 7 million members now in Asia Pacific.
LEADING IMPACTFUL GROWTH
IN THE REGION
We currently operate 225 hotels in 21 countries and
territories across Asia Pacific, but the larger story lies
in the 400 hotels in our pipeline. Yet in spite of record
growth, we remain under penetrated in certain markets
and that represents a huge opportunity, whereby we
aim to leverage foothold markets and create what I call
China is leading our growth, where we opened our
100th hotel last year, Hilton Quanzhou Riverside, while
Waldorf Astoria Chengdu became our 200th hotel
in all of Asia Pacific. With diverse natural landscapes
and rapidly rising Tier-2 and Tier-3 commercial cities,
China will continue to grow as a travel destination,
and Hilton’s pipeline of 300 hotels there will be well
positioned to meet the growing demand.
At the same time, we also recognise the abundance of
growth opportunities in other destinations throughout
Asia Pacific. At the end of 2017, we opened Australia’s
first Curio Collection by Hilton hotel – the botanical-
inspired West Hotel Sydney, which offers a distinctive
experience through its beautiful open-air garden atrium
and white waratah motif in the lobby.
2017 also saw us expanding the presence of our
successful brand DoubleTree by Hilton, which has now
surpassed the 50th hotel milestone in Asia, with the
openings of DoubleTree by Hilton Resort Penang and
DoubleTree by Hilton Melaka in Malaysia. This signals
the brand’s popularity among guests and our confidence
Across other emerging destinations, we signed a series
of landmark deals that will bring the world’s travellers
to wildlife reserves, sandy beaches, tea plantations, and
even a UNESCO World Heritage Site in Sri Lanka
and Vietnam. Having closed 2017 with a deal signed on
the sidelines of the Asia-Pacific Economic Cooperation
Summit in Da Nang, Vietnam, we have a pipeline of
more than 50 hotels in South East Asia.
Having recently joined Hilton, I have been hugely impressed by the
passion and talent on display from our Team Members.
e are part of an industry that is rapidly on the rise in Asia Pacific, in a high
performing company that has enormous ambition and even greater potential.
We have previously spoken about the centre of gravity shifting to Asia
Pacific and that holds true, with notable growth in international tourist
arrivals across Asia Pacific last year. It was a transformative time too for Hilton, where we
continued to grow our portfolio and create thousands of career opportunities.
Having opened an average of one hotel a week last year in Asia, including the
introduction of the Curio Collection by Hilton brand to Australia and China, today
nearly one in four hotels under construction in Asia Pacific carries a Hilton flag. At the
same time, we have been named one of Asia’s best multinational workplaces and a Great
Place to Work in several key markets.
We have an excellent platform on which to build at a time when Asia Pacific is
becoming an increasingly important part of the global industry, both from a domestic
consumer and outbound travel flow perspective.
The concerted initiatives across the company demonstrate our sustained
commitment to delivering shared value for owners and heartfelt experiences for
guests, but also meaningful opportunities for all our Team Members and positive
impact on communities.
As I begin my new role with Hilton, building on the amazing legacy left by Martin
Rinck, there is no better time to take over the reins.
TRANSFORMING HOSPITALITY THROUGH INNOVATION
Having been in hospitality for close to a century, Hilton has always sought to take the
guest experience to new heights through innovative concepts and services as well as
new brands that cater to their individual travel needs. After all, delivering hospitality is
not just about building well-located hotels with well-appointed rooms, but also about
curating experiences at every step of the consumer journey.
This is why we are leveraging digital innovation to create a more seamless and
personalised travel experience. Our award-winning Hilton Honors mobile app is
equipped with industry-leading digital tools like digital check-in with room selection,
giving our loyal guests the ability to choose their own room and preferred view. We
have also been actively rolling out our industry-first Digital Key, which allows Honors
members to use their smartphones as their room key.
Last year, we also relaunched our guest loyalty program Hilton Honors to give guests
greater flexibility and ways to use their points. Through the Honors Access platform,
for instance, numerous Honors members got to enjoy money-can’t-buy experiences –
from attending sold-out concerts like Coldplay’s hugely popular tour in Asia, touring
SNAPSHOT: HILTON INTERNATIONAL
Number of hotels & rooms (Globally): 5,239 hotels,
Number of hotels & rooms (Asia-Pacific): 211 hotels,
Number of hotels & rooms (Australia, New Zealand
and South Pacific): 22 hotels, 5,063 rooms
Number of employees (Globally / APAC / ANZSP):
Over 380,000 (global), 51,000-plus (APAC)
Year first hotel opened (Globally): 1919
Year the company was founded: 1919
Brands in the organisation: 14 (Canopy, Conrad, Curio
Collection, DoubleTree, Embassy Suites by Hilton,
Hampton by Hilton, Hilton, Hilton Garden Inn, Hilton
Grand Vacations, Home2 Suites, Homewood Suites,
Tapestry Collection, Tru by Hilton and Waldorf Astoria)
Head office locations: McLean, Virginia, USA (global),
Singapore (APAC), Sydney (ANZSP)
Executive Vice President &
President - Asia Pacific
30 HM The Business of Accommodation
Asia Pacific Leaders
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