Home' Hotel Management : HM October 2017 Contents Congratulations on winning Asia-Pacific Hotelier of the
Year at the 2017 HM Awards... how as the award received
had the honour and the privilege of receiving the Asia-Pacific Hotelier
of the Year at the HM Awards and was humbled to learn that my
industry peers voted on the outcome. It is due to the outstanding
contribution of all our associates in all our hotels across the region that
results in Marriott receiving the top award at prestigious events like this.
We’re here chatting today at the W Hong Kong and it’s one of
your more recent acquisitions as part of the Starwood take-
over. How is the transition going?
It’s going great. We really brought together two incredible companies not
just from a brand perspective – the brand perspective itself is great – but
we brought together great loyalty programs and we brought together
What kind of interest are you getting from owners at present?
You have got a huge pipeline
of new hotels coming and
the development teams are
signing more than ever.
Interestingly, the owners saw
this as soon as we announced
it and they saw the benefits on
the top side, on the bottom line
for profits for them very quickly
and so our pipeline continues
to grow. And we have a lot of
interest and we have owners
that were traditional Starwood
owners that are now asking
about legacy Marriott brands
and vice versa.
Which of the Starwood
brands are creating a buzz
for you at the moment?
St. Regis and W Hotels. W is a halo brand that carries an incredible
image across all the brands and St. Regis is one that we also see great
growth potential in the luxury space, which continues to grow in this part
of the world.
Why does the luxury space excite you so much here
Well, it’s huge here. It’s aspirational for people that may go on business
trips and stay at select service or the moderate tiers. But at the same time
there’s a huge growth of folks that want to stay in luxury hotels and even
the younger generation wants to save up to go on vacation, or when they
work, they want to stay in luxury hotels nowadays.
In terms of the brands growing, do you have the potential
to bring more of the global brands into Asia-Pacific, such as
Moxy which recently debuted in Japan?
Yes, we just launched Moxy in Japan and that ’s exciting for us. We’re
continuing to grow the brands and we have 20 out of our 30 brands here
in Asia-Pacific. There’s still room to bring some others in, but there’s still
plenty of room to grow the brands that we have today.
In terms of the legacy brands, Sheraton also continues to be
a very popular brand from a development standpoint too,
Sheraton certainly is and we have a lot of requests for new hotels and we
continue to open a lot of them. Sheraton has built a great brand image
over the years and what we are doing is working on the product for
Sheraton because we want to lift it up a little bit and bring in some more
growth for the brand. We’re really excited about growing Sheraton.
In terms of performance, how is everything going in Asia-
Pacific, especially given all of the changes?
I’m very happy... we have had a great start to the year. Last year, as a
company our internal tagline was ‘better together’ and it really has been
an incredible first quarter. Asia-Pacific is just booming. We have great
talent. The hotels are doing well. Our RevPAR has been up and we
continue to, as large a company as we are, able to attract some of the
When you look at the talent side, you were able to acquire
some great talent from Starwood. How is that transition
coming along for those staff members?
Really good. There are some bumps in the road anytime that you have
an integration of companies because you’re bringing two different
cultures together and we continue to work through that. But we’ve
got great leaders and they ’ve
embraced our company and
I think our folks continue to
embrace them and the new ideas
they ’re bringing with them.
If you look at market
segments, which markets
segments like business
and leisure have been solid
The leisure segment is actually
growing faster than business
travel everywhere in the world.
It’s happening in the United
States and here in Asia-Pacific.
And for most of the outbound
Chinese travellers, it ’s really
about leisure. Interestingly, if
you had asked me about five- to
seven-years ago would we see Chinese travellers in resorts I would have
said no, they only travel to most of the big cities because they want to
go shopping. But today, in every one of the resort destinations in Asia-
Pacific, the number one source market is China.
Craig it certainly is an exciting time for Marriott and for the
region as well. Thanks for your time and congratulations on
the HM Award once again.
Thank you. Again it was an honour and a privilege to receive it. n
HM flew to Hong Kong with CATHAY PACIFIC, which has over 80
flights a week to Hong Kong from Sydney, Melbourne, Brisbane, Perth,
Adelaide, Cairns and Auckland. Onboard the new futuristic A350s that
operate on several routes, expect inflight WiFi, mood lighting and better
cabin pressure to reduce jetlag, and in Business Class, flatbed suite-style
seats, Chinese and western cuisine, premium wines and a new craft beer
called Betsy, brewed for drinking at 35,000 feet.
Aloft Perth Rivervale
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