Home' Hotel Management : HM April 2017 Contents NEW-BUILD $110 MILLION LANGHAM PLACE
HOTEL SET FOR ADELAIDE’S GLENELG
A new build AUD$110 million luxury Langham Place hotel is set to be built
in the Adelaide seaside suburb of Glenelg.
The new 12-storey, five-star waterfront development by Lustro Hotel
Group will replace the Comfort Inn Hotel on Adelphi Terrace.
In late-January, South Australian Tourism Minister Leon Bignell met
with representatives from Langham Hospitality Group along with Lustro
Hotel Group Owner Bruno Marveggio for a ribbon cutting ceremony to
commemorate the signing of the memorandum of understanding at the site.
Langham Place, Adelaide will be owned by Lustro Hotel Group and
managed by Langham Hospitality Group.
Demolition of the Comfort Inn Hotel will start in April 2017 and the
Langham Place Hotel is expected to be completed by the middle of 2019.
It will be the first hotel managed by the Langham Hospitality Group in
Langham Hospitality Group CEO, Robert Warman, said the project
would see the debut of Langham Place in Australia in a region where
tourism is booming.
“The South Australian region is experiencing strong growth as a leisure
destination,” he said.
“By partnering with Lustro Hotel Group, we are pleased to add another
luxury hotel to our global collection and further strengthen the Group’s
presence in the Pacific.”
South Australia’s visitor economy is at a record AUD$6.2 billion and 11
new hotels have been announced for Adelaide between now and 2020 to
accommodate record visitor numbers.
“This announcement is brilliant news for the State and further confirms
private and public investment in South Australia’s tourism sector is
booming,” said South Australian Tourism Minister, Leon Bignell.
“The five-star hotel will have 146 rooms, 60 residential apartments,
restaurants, high-end shopping, business and leisure facilities.
“ Visitors are contributing AUD$6.2 billion to our State’s economy each
year. Importantly, tourism jobs have grown by 4,000 in the past two years –
a 14% increase – the best jobs growth in Australia.
“The State Government sees tourism and major events as an important
part of the transformation of South Australia’s economy and the
development of Langham Place confirms this, with 200 jobs created during
construction along with 35 more ongoing positions.
“It’s no wonder so many hotels are being built in South Australia. We were
recently named by Lonely Planet as one of the Top Five regions in the world
to visit in 2017. We also recently secured the title of the ‘Best Event State’ for
the second year running,” he said.
The first Veriu-branded hotel is set to debut in Sydney in autumn 2017 with the
opening of a 64-room serviced apartment hotel, Veriu Broadway.
Veriu Broadway will be the marquee hotel for the brand following its first
foray into the market with the successful opening of Veriu Camperdown, a new
build all-suite hotel which opened in March 2016.
The hotel is part of a pipeline of five hotels set to open under the Veriu
brand by the end of 2018.
Veriu Broadway is an AUD$18 million conversion of a former warehouse
space offering self-contained studios, each over 40 square metres, and one
and two bedroom split level apartments.
The hotel will provide 24-hour reception with staff trained as local
area guides plus on-site food and beverage in keeping with the precinct’s
contemporary café and bar offerings.
Veriu Hotels is a “fresh new bespoke hotel brand on the Sydney landscape” say
the creators, property and hospitality specialists Alex Thorpe and Rhys Williams.
Having successfully developed a long stay accommodation business,
Furnished Property, in 2002, Thorpe and Williams have now moved into the
hotel space to create a portfolio of hotels with a diverse mix of heritage and
new developments, all located in Sydney’s thriving city fringe locations.
“ We have been providing long stay style self-contained accommodation for
16 years under Furnished Property, where we developed a passion for sharing
‘local’”, says Veriu Director, Rhys Williams.
“ We created Veriu because we saw no reason why a hotel brand can’t
provide that authentic local experience backed up by traditional hotel services,
excellent customer service and attention to detail in rooms.”
The current network is complemented by a pipeline of hotel developments
to take place under the Veriu brand by the end of 2018, including:
• Veriu Randwick (35 rooms) opening in 2017
• Veriu Central (110 rooms) opening early 2018
• Veriu Green Square (142 rooms) opening late 2018
“Having some flagship CBD sites supported by a number of smaller
satellite local properties in the city fringe is central to our strategy. We make it
happen in areas and buildings where the global brands may be less interested,”
says Veriu Director, Alex Thorpe.
An artist’s impression of
Veriu Broadway Sydney
An artist’s impression of
Langham Place Glenelg
26 HM The Business of Accommodation
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