Home' Hotel Management : HM April 2017 Contents 8Hotels opens world’s first astrology hotel in Sydney
Paul Fischmann’s 8Hotels has launched the
world’s first astrology hotel in Sydney.
The company says the Ultimo Hotel in
Haymarket features everything star struck
travellers need when coming to town and
gives an experience for guests to explore
the city based on their sign.
In partnership with leading Astrologer,
Damian Rocks, Founder of Stars Like
You, The Ultimo has created unique
experiences throughout the hotel to make
guests feel aligned to their astrological
sign with city guides recommending the
best ‘Gastrology’ (places to eat and drink)
and ‘Experiology’ (things to see and do) destinations for each of the twelve
star signs, zodiac tailored ‘Do not Disturb’ signs, daily horoscopes with their
newspapers, slippers in matching zodiac designs as well as monthly updated
horoscopes on the website.
“We are very excited to open the doors to the World’s first astrology
hotel,” said the Ultimo Hotel General Manager, Scott Hartley. “The Ultimo
Hotel is a one of a kind concept speaking to
the trend of unique and personalised travel
and creates an experience with the ultimate
star rating for our guests.”
After a recent refurbishment, the boutique
hotel features 95 rooms across seven
categories from cosy Ultimo Single to spacious
Ultimo Courtyard ranging from $139 per night
to $329 per night.
“ Working with the Ultimo team on the
launch of the World’s first astrology hotel
has been very exciting,” said Damian Rocks,
resident Ultimo Hotel Astrologer and creator
of Stars Like You.
“There is a huge appetite for Astrology and the stars fascinate humans since
the beginning of time. Travellers will be glad to hear that the stars have now
aligned when booking a hotel in Sydney,” he said.
8Hotels is launching more new hotels later this year such as Little Albion, a
35 room luxury guest house hotel in Surry Hills and Felix, a 150 room ‘cutting-
edge’ hotel at Sydney’s Airport.
TFE Hotels is set to expand the Adina brand to a
new ‘Grand’ level at the company’s latest signing
The contemporary designed Adina Grand
Apartment Hotel Canberra will be part of a
AUD$300 million development by Capital
Property Group at the corner of Constitution
Place and London Circuit, where two purpose-
built buildings will set a new standard in
The hotel will be designed by architects Bates
Smart, who designed the stunning Vibe Hotel
Canberra Airport, which has earned several design
and construction awards from the Master Builders
Association and Architects Institute of Australia
since it opened in 2015.
The new apartment hotel will occupy the lower
four levels of the building with the floors above
used as commercial office space.
The development will also include a number of
cafes, restaurants and retail outlets, in addition to a
three-level basement carpark with over 600 spaces.
The new Adina hotel will have 132 rooms,
offering guests a choice of studio, one bedroom
and two bedroom apartments. Typical of all Adina
Apartment Hotels, it will offer the best of both
worlds, combining spacious apartment living with
hotel services and facilities.
Guests will be able to enjoy 24-hour reception,
room service, knowledgeable concierge service
and a well-equipped gym.
TFE Hotels CEO, Rachel Argaman, said
it was a milestone achievement in the group’s
development to add an Adina Grand hotel to
Canberra’s burgeoning hotel scene, particularly
given the large numbers of Government and
corporate travellers the city hosted each year.
She said the number of Adina Apartment
Hotels in Australia is set to grow from 30 this year
to nearly 40 in the next five years.
“ While Canberra will always have a steady flow
of corporate travellers, it’s now emerging as a great
destination for leisure travellers,” she said.
“It offers a wonderful selection of history, art,
sporting and cultural events, and is gathering a
following for its food and wine scene.
“I think we will see its popularity grow substantially
over the coming years as increased tourism funds
the development of more and more attractions for
both the domestic and international traveller.”
The team behind the transformation of
Canberra Airport and the development of
Canberra’s most remarkable new suburb, Denman
Prospect, will begin construction in the middle of
this year on the AUD$300 million project, and
expects completion in 2020.
The two buildings, next to the ACT Legislative
Assembly, represent the first private sector
development on the Vernon Circle side of London
Circuit, east of Northbourne Avenue.
Capital Property Group Managing Director,
Stephen Byron, said the 9000sqm site would
accommodate 20,000sqm of offices for the
ACT Government over five stories, as well
as 20,000sqm of 12 storey commercial and
residential accommodation, and the new Adina
“The project embraces environmentally-
sustainable design as a cornerstone of the
approach and we will be working towards
delivering the first ‘WELL’ rated building in
Canberra,” he said.
TFE HOTELS TO DEBUT ADINA GRAND BRAND IN CANBERRA
The lobby of the Ultimo Hotel in Sydney
TFE Hotels has signed an agreement
to operate the Adina Grand
Apartment Hotel Canberra
22 HM The Business of Accommodation
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