Home' Hotel Management : HM FEB 2017 Contents At TFE Hotels, we greatly look forward to the next few years of continued strength in
the Australian and New Zealand market. With 20 new hotels in the pipeline, it will be
an era of exceptional growth for our group.
We are really excited about our portfolio’s Australian performance in the first half
of FY17, which has proved to be exceptional. Strong market performance from New
South Wales, Victoria and ACT have offset the reduced demand in Western Australia,
Queensland and Darwin, which nonetheless performed ahead of expectation. New
Zealand continues its remarkable run and our hotels in Europe are all performing well.
This strong performance base has been augmented by transformational projects
putting in place the platform for our strong growth through the pipeline of new hotels we
have coming. And that pipeline is outstanding. TFE Hotels is the only fully integrated
hotel management group with in-house end-to-end development solutions. We engineer
value, think like an owner and are constantly building on new and existing partnerships
to leverage growth and optimise returns, and it is this commitment to our hotels and our
brands that makes us a partner of choice.
As a result we have our biggest ever development pipeline as we prepare for the
opening of five new hotels in 2017 in Australia and Germany and another 15 in the
following two years. We will have some of the most talked about hotels in Australia – on
the Adina front this includes an Adina Apartment Hotel Pentridge at the historic former
Pentridge Prison site near Melbourne and others at Fremantle in Western Australia,
at Macquarie Park and Australia Square in Sydney and at Queens Wharf in Brisbane.
We have big expansion plans for Europe, where we opened two new Adina Apartment
Hotels in Frankfurt and Nuremburg in Germany in late 2016, and will follow with Adina
Hotels in Leipzig, Hamburg and Munich.
This year (2017) the rollout of the next generation of Vibe Hotels will continue,
with the beautifully refurbished Vibe Hotel Rushcutters Bay in Sydney ’s eastern suburbs
now open for business and new next generation hotels being built at Northpoint,
which will address demand for much-needed hotel accommodation in North Sydney ’s
CBD, and in Hobart ’s burgeoning city centre, a 4.5-star Vibe Hotel in a new mixed-
use retail and commercial development. These stellar properties build on the success
of the award-winning Vibe Hotel Canberra Airport which opened last year. The new
developments are part of a major brand refresh for Vibe Hotels, which was first marked
with the opening of the new Vibe Hotel Marysville in 2014 and the stunning Vibe Hotel
Canberra in December 2015.
Each new Vibe Hotel will feature rooms that inspire, with modern natural finishes
that reflect the local area; A Vibe Lifestyle with social living spaces that come alive as you
enter; and Vibe Connect to foster guest interaction via communal work areas and social
hubs. Drink and dine areas will offer barista-made coffee, local wines, craft beers and
produce, while Vibe Fit offers Fit-Food menu options, local running track maps and an
in-room yoga channel. Creative conferencing spaces include excellent new technology
and inspired menus to spur creativity.
SNAPSHOT: TFE HOTELS
Number of hotels & rooms (globally): 67 hotels and
Number of employees: Over 2,500 Australia,
New Zealand and Europe
Year first hotel opened: 1982
Year the company was founded: 1963
Brands in the organisation: Vibe Hotels, Adina
Apartment Hotels, Medina Serviced Apartments,
Rendezvous Hotels, Travelodge Hotels, TFE Collection
Head office location: Ultimo, Sydney
The new Travelodge Hotels’ “Refreshingly Simple”
brand refresh also continues, with a series of new comedic
videos launching this year to promote the everyday humour
of the brand. The first half of 2017 sees the opening of a
new super contemporary Travelodge Sydney Airport in
Mascot. Revitalised, this strong international brand which
resonates with SMEs and leisure travellers, gives you more
of what you want as a guest and less of the things that seem
pointless, with smart design, convenient locations, great
beds and simple pleasures.
Our faith in the Brisbane market is shown in our
plans to operate a number of magnificent flagship
hotels there – an Adina Grand Apartment Hotel in a
beautiful heritage building at the redeveloping Queen’s
Wharf in late 2017 and a sleek and sophisticated city
resort, The Calile, at James St in Fortitude Valley, which
will operate under our newer TFE Hotels Collection
brand and is set to open in 2018. We also have a series
of refurbishments to unveil – Vibe Hotel Gold Coast,
Vibe Hotel Sydney and an Adina Apartment Hotel in
Queen Street Melbourne, just to name a few – and some
fabulous new F&B offerings.
This month (Feb 17) we take the reins at one of
Brisbane’s most talked about new hotel openings of the
past two years, the fabulous five-star Gambaro Hotel, in
Petrie Terrace, just a stone’s throw from the city centre.
This luxe and fabulous boutique hotel is a delight to stay
in, but also famous for its sensational award-winning
Gambaro Seafood Restaurant, and The Black Hide,
home to Australia’s best steak. The Calile, Gambaro
Hotel and Hotel Kurrajong Canberra will form a trio of
beautiful bespoke properties each with their own story and
provenance, offering exceptional tailored experiences, and
each living and breathing its unique location and delivering
memorable experiences which hallmark your stay. This trio
will form the cornerstones of the Collections brand as we
roll it out to the public over the next 18 months.
This year our digital strategy continues to be a
key focus of driving growth in our business – via
customisation, personalisation and omni-channel
marketing. Omni-channel experiences create new
opportunities to engage customers and provide more
meaningful touchpoints with the brand – our web direct,
digital communications and social strategies work in-sync,
collecting data and providing consistent, targeted and
personalised customer experiences.
Personalisation and ‘3R’ – ser ving the Right message,
to the Right customer, at the Right time – is a way not
only to improve our customer acquisition, but more
importantly ensuring that we create guest experiences that
are data driven, contextual and targeted.
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