Home' Hotel Management : HM FEB 2017 Contents The year 2016 in Australia and New Zealand was marked by some record performances in
terms of international and domestic travel, and the prospect of even faster arrivals as a result
of an increase in air services from Asia, North America, Europe and the Middle East.
AccorHotels’ performance across the region continued to meet our objective of being
market leaders for our hotels, even in destinations where the supply pipeline is putting
significant pressure on occupancies and rate. In Australia alone, over 100 hotel projects
are in the pipeline, with a large majority under construction or scheduled for opening in
the lead up to 2020.
In New Zealand, record performance figures – particularly in Auckland and
Queenstown – have encouraged a wave of new hotel development. AccorHotels will
continue to build our portfolio in this market with a number of new hotels in the pipeline
across key tourism destinations.
For Australia and New Zealand, the Chinese market remains one of the most
critically important for growth in the short and longer terms. Having pioneered China
Optimum Service standards in our Australian and New Zealand hotels, and with
AccorHotels’ presence in China gaining momentum, the bonds that link us will continue
to deliver dividends to our hotels across the Pacific.
Importantly, Governments are helping to generate new tourism demand by
increasingly investing in infrastructure. Examples include the new International
Convention Centre Sydney, which will be complemented by the opening of the landmark
Sofitel Sydney Darling Harbour in November. Across the country, States and Territories
are developing significant cultural and sporting facilities and expanding their events
calendars, with global events such as the 2018 Commonwealth Games encouraging new
and upgraded hotel product.
We made many significant additions to the network in 2016 at all levels of the
business, including the Sofitel Noosa Pacific Resort, Sofitel Wellington and Pullman
Sydney Airport, the Novotel and Mercure at Darwin Airport, Novotel Surfers Paradise,
the new flagship ibis Styles Elizabeth Street hotel in Brisbane, ibis Melbourne Swanston
Street, Mercure Tamworth and Elements of Byron MGallery by Sofitel and a number of
important regional launches.
It was another record year for our development pipeline in 2016, and in 2017, we can
look forward to some of the region’s key openings, including the Sofitel Sydney Darling
Harbour – adjacent to the ICC – and new Pullman and ibis hotels at Brisbane Airport.
The expansion of our luxury and upscale portfolio in the Pacific comes at a time when
AccorHotels completes the integration of Fairmont Hotels and Resorts (FRHI), which
also includes the renowned Raffles and Swissotel brands. Their presence – particularly
in Asia and North America – will benefit the entire AccorHotels network, and further
establish our position as a principal player at the top end of the market.
The recently announced partnership with Banyan Tree Holdings, to co-develop and
manage future Banyan Tree branded hotels around the world, is a great opportunity to
complement our business proposition to owners with iconic brands, while always better
servicing our guests. Luxury resorts is one of the fastest growing segments in the industry
and this collaboration will further strengthen our leadership in the luxury hotel space.
To address millennials and other ‘new era’ travellers, AccorHotels announced a new
brand, Jo&Joe, which – along with other lifestyle brands such as Mama Shelter and
25hours Hotels – highlight that innovation is central to our business philosophy.
Equally, we are expanding our reach by investing in ‘share’ businesses such as One
Fine Stay, Oasis, Squarebreak and the concierge service John Paul.
To end 2016 on a high note, we were pleased to announce the acquisition of 31 economy
hotel assets in key city and regional locations by investing AUD$200 million, which
supports the Group’s growth strategy by holding a selective portfolio of profitable assets.
While our ‘traditional’ brands will always remain the dominant proportion of
our network, the ability to anticipate and respond to market trends will ensure our
competitiveness and ability to constantly refresh our market base.
Complementing this, we have made massive strides with our digital presence, with
our website and app, and loyalty programs will play a crucial role in ensuring that even
with such a prodigious amount of new supply coming onto the market that each of our
hotels operates to its maximum potential.
As we move forward into another year, we are focused on being innovators,
particularly as we implement our global digital strategy with local relevance. The way
our diversity programs have delivered more Indigenous employees and female managers
complements our overall aim of attracting and retaining the best talent. With such a vast
pipeline of new hotels coming onto the market, all seeking qualified staff, it will be a
continuing priority for AccorHotels to deliver the most talented, innovative and dynamic
human resources to our hotels.
SNAPSHOT: ACCOR HOTELS
Number of hotels & rooms (Globally):
4,100 hotels / 524,955 rooms
Number of hotels & rooms (Asia-Pacific):
760 hotels / 153,955 rooms
Number of hotels & rooms (Australia, New Zealand
and South Pacific): 247 hotels / 33,371 rooms
Number of employees (Globally / APAC / ANZSP):
240,000 (globally) 70,000 (APAC), 12,000 (ANZSP)
Year first hotel opened (Globally / APAC / ANZSP):
1967 (globally), 1982 (APAC), 1991 (ANZSP)
Year the company was founded: 1967
Brands in the organisation: Sofitel Legend, Sofitel,
Sofitel So, MGallery by Sofitel, Swissotel, Raffles,
Fairmont, Pullman, Quay West, The Sebel, Grand
Mercure, Novotel, Mercure, ibis, ibis Styles, ibis budget,
Hotel Formule 1
Head office locations (Globally / APAC / ANZSP):
Paris (globally), Singapore (APAC), Sydney (ANZSP)
Chief Operating Officer – Pacific
52 HM The Business of Accommodation
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