Home' Hotel Management : HM FEB 2017 Contents We’re predicting a great growth year in 2017. Off the back of a successful 12 months,
our business is reflecting the optimism and growth in the marketplace. Pleasingly
developments and refurbishments have been strong in all States, with CBD locations
in WA, VIC and NSW leading the way and QLD and SA looking to benefit from new
openings over the next 12 months. In addition, the improved Australian dollar has seen
the hospitality markets in regional locations such as Darwin and Cairns yield success.
Sydney, Melbourne and Brisbane are perhaps the most exciting markets with numerous
major projects coming on line in 2017 / 2018.
Across Australia, NZ, South East Asia and the Pacific Rim, our focus is consistency
of product and service. In Australia we work closely with our R&D Testing Department
to ensure we are meeting our customers’ brief whilst ensuring the product meets our
criteria of unique, proprietary and superior. All products must then pass simulated testing
to 10 years’ use prior to being released to the marketplace. In an increasingly global
market where the expectation is specialised, premium product that meets a strict ‘brand
standard’ criteria, our commitment is to meet that brief in terms of comfort, value and
durability. The ability to design, manufacture and deliver on this is made easier due to
our cross functional Australian team of experts, incorporating engineering, textile and
manufacturing specialists, and of course our commercial team. Our commitment to our
customers is value for money, meaning the product needs to perform at its best for a long
time. I think it ’s this long term value for money equation that sets us apart.
Looking forward, the challenges we face are external ones but certainly nothing new.
Expanding our relationship base in light of the growth of mixed use developments, the
growing need to develop more exclusive products and the increase of cheaper imports
remain at the forefront. The integration of a number of significant players in the industry
and the rise of global supply requirements make the next 12 months an exciting time to
be in the industry, but I think we’re well set up in terms of people and knowledge to meet
Sealy have been committed to ‘Australian Made’ and best practice since the company
was established in 1923 in Brisbane. Continuing to manufacture our spring units, base
components and source raw materials within Australia is paramount to our success.
We take tremendous pride in delivering quality products with short lead times. To this
end we’re continuing to invest in technology, our people and our manufacturing facilities.
For the past three years we’ve had a Product Innovation Team working on technology
for the future, bringing new products to the marketplace. From a global perspective it
is this team that is leading the way developing industry leading products incorporating
spring technology, aesthetics and innovation. This plays
an integral role in ensuring the product we supply to our
commercial clientele is both durable, comfortable and a
solid return on investment. In addition we’re expanding
our digital systems and working to improve our reporting
and ordering processes to ensure our customers have
transparency, purchase history and supply expedited when
they need it.
Our people are our greatest asset and the wealth
of knowledge accumulated across our five Sealy
manufacturing plants has ensured generations of
visionaries and specialists. Our Managing Director,
Simon Dyer, and our management team have always
been fully committed to the Sealy team and the
Australian Manufacturing Industry. To this end we have
seen an expansion of our Sydney, Adelaide and Brisbane
manufacturing facilities, and brand new plants built
from the ground up in Melbourne and Perth. This is to
ensure our daily bed build capacity is increased, to the
highest standard of manufacturing excellence. We always
welcome our customers to visit us, tour our plants, and
see for themselves.
Great relationships with our customers are vital.
We’ve been proud to continue working with many of
Australia’s leading hotel groups including Starwood
[now part of Marriott International], Hyatt, Mantra
Group, Wyndham, Quest Apartment Hotels, Langham
Hospitality Group, IHG, Delaware North and many
others. It’s these long standing relationships that make
our job so enjoyable.
Our customers’ feedback in terms of our product,
service and follow through is positive. We offer them peace
of mind in terms of their investment and assured long life
value of their purchase. Like all things we work extremely
hard to ensure the process from quote to supply is flawless.
Commercial Key Account Manager
Sealy of Australia
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