Home' Hotel Management : HM FEB 2017 Contents SNAPSHOT: OUTRIGGER
Number of hotels & rooms (Globally):
37 properties / approx. 6,500 rooms
Number of employees (Globally): 4,365
Year first hotel opened: 1947 (Hawaii)
Year the company was founded: 1947
Brands in the organisation: Outrigger Resorts,
Hawaii Vacation Condos by Outrigger and Ohana Hotels
Head office location: Hawaii, USA
As Outrigger Hotels and Resorts nears our 70th anniversary in 2017, our sails are hoisted
ready to embark on our next adventure and expand our global presence with strong
support from our new parent company, an affiliate of KSL Capital Partners (KSL) – one
of the world’s leading investors in hospitality.
The fusion of KSL and Outrigger means that our existing hotels and resorts
have access to fresh capital and deep resort experience that can be used for property
enhancements. We expect focused growth opportunities for our portfolio of premier
beachfront resorts in iconic vacation destinations such as Cabo San Lucas, Mexico; Bali,
Indonesia; Hainan, China; Australia and Okinawa. We have also been discussing re-
energizing a second brand for our off-beach properties and others in emerging markets.
We believe that with KSL, the opportunities for Outrigger are limitless.
After careful evaluation of the 2017 economic outlook for the travel industry, I’m
optimistic that leisure travel demand will remain robust on a global scale. This year’s
numbers are trending high for both business and leisure travel to Outrigger properties
across Asia-Pacific. In particular, our Hawaii properties continue to draw record numbers
from the U.S. mainland, Japan and Australia.
That said – Outrigger’s success, as well as the success of the travel tourism industry
at large – is intricately linked with diverse global issues beyond our control: the global
economy and currency fluctuations, fuel costs and perceived safety to name a few.
Currency, and the relative impact of changes in exchange rates, is always a factor for
international travellers and we expect this will still be the case in 2017. For instance,
while the yen continues to hold strong against the dollar, we project the number of
Japanese travellers to Hawaii to remain steady. The oscillations of the strength of all
currency will continue to influence the plans of global travellers, and therefore the health
of the industry as a whole.
Fuel costs remain stable across all continents, creating a balance that is currently
contributing to marginally lower airfares. The price of oil is expected to slowly rise,
making the cost of fuel an interesting travel indicator to watch, as increased travel costs
affect how and where people choose to travel. Lower travel costs point to stronger, more
financially secure airlines, which in turn provide new routes with greater frequencies. As
the number of direct routes from Asia to our Hawaii properties escalate, we are hopeful
to see this trend continue for our other core properties, providing ease of access to our
guests all across the world.
The perception of safety is impacting travel behavior and global tourism, but not
in the way one might think. Recent studies show that trips are being changed – not
cancelled. Outrigger properties are strategically located in countries and geographic
regions that have an underlying perception of safety; still, by understanding the global
landscape and gauging travellers’ perceptions, we can create strategies to positively
Travellers have more accommodation options than ever before – including alternative
lodging services such as Airbnb. While some may see this as a threat, Outrigger is using
this as an incentive to dig deeper into our brand promise: where local culture meets
We live and work by ‘The Outrigger Way ’ – Ke ‘Ano Wa’a – our values-based
management process that intricately connects three elements of the industry: our hosts
(employees), our guests and the place. With our premier Outrigger Resorts properties
located on iconic beachfronts, it’s the perfect setting to provide magical experiences
centered on authentic, local experiences that capture hearts, imagination and memories
for years to come.
Outrigger recently deepened our commitment to providing authentic experiences that
echo a warm sense of place with the launch of Outrigger Resorts’ Signature Experiences
program – giving guests a chance to immerse themselves in the local lifestyle of their
chosen destination. From ukulele lessons in Hawaii to fire walking ceremonies in Fiji and
snorkeling with marine biologists in Maldives, each Outrigger Resorts property offers
unique complimentary cultural programs for guests.
We also proudly launched our first-ever loyalty program, Outrigger Discovery. As a
part of Global Hotel Alliance (GHA), Outrigger Discovery members now have access
to a network of over 550 hotels across 76 countries. And we continue to connect with
the communities we serve through Outrigger’s Zone (OZONE), a global conservation
initiative focused on preserving coral reefs around the world and specifically waters
fronting its nine premier beachfront resorts.
Like the ancient voyagers that inspired the Outrigger name – our company was
born with a passion for discovery and driven by an unlimited desire to explore the world
beyond the horizon. We continue to greet the world with open arms and look forward to
all that ’s to come in 2017.
President and CEO
Outrigger Enterprises Group
42 HM The Business of Accommodation
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