Home' Hotel Management : HM FEB 2017 Contents For development enquiries, contact Lindsay Leeser, AccorHotels Pacific Vice President Development and Franchise, on firstname.lastname@example.org
The Australia, New Zealand and the South Pacific hotel sector is undergoing
the most dynamic period of new development in over two decades, reflecting
the increased demand for rooms and the positive sentiment in the travel and
AccorHotels has the largest hotel pipeline in the Pacific region, with more
than 20 hotels and 3,500 rooms in the pipeline expected to open over the next
This growth can be attributed to AccorHotels’ above market performance
assisted by the Group’s dynamic and strong international brands that work
together to provide guests with the full range of hotel experiences.
In late 2016, AccorHotels further demonstrated its commitment and
confidence in the local market agreeing to acquire the real estate of 15 ibis
and ibis Budget branded properties in Australia for AUD$200 million from
a subsidiary of the Abu Dhabi Investment Authority (ADIA). The portfolio
transaction included a further 16 hotels which will convert from 15 triple-net
leases into 50-year management agreements and extend the management
term of one hotel to 50 years.
“This investment in our hotel network is a signal of our continued focus on
supporting the Group’s growth strategy by holding a selective portfolio of
profitable hotel assets, which also underpins one of the strongest development
pipelines we’ve seen for years,” said AccorHotels Pacific Chief Operating
Officer, Simon McGrath.
“As the market leader, our teams work very hard to expand our footprint and
I am proud to say we have the largest and most strategic development pipeline
right across the Pacific region. We have an obsession around the customer
experience, and it’s this passion coupled with our industry-leading service
concepts and innovation that helps drive our development pipeline.
“AccorHotels has the ability to drive demand in an era of extensive
new supply. In such market conditions, size really matters as AccorHotels’
international distribution and branding, combined with strong digital and
loyalty platforms, can withstand the waves. We also have the advantage of
a balanced portfolio, which has a proven record of achieving above-market
results in all market conditions.
“Importantly, the hotel development boom is coming at a time of major
investment in infrastructure, including airports and convention centres. The
development of these facilities and the construction of new venues and
attractions relies on new accommodation being added,” McGrath said.
2017 OPENINGS ANNOUNCED
Adding 590 guestrooms to Sydney’s bourgeoning tourism economy, the luxury
Sofitel Sydney Darling Harbour will be the city’s first, major, luxury new-build
hotel in over 15 years when it opens in November 2017. Located directly
opposite Sydney’s new International Convention Centre, the $350m Sofitel
has been designed by renowned multi-award winning Sydney architect Richard
Francis-Jones, and sure to be known as the most exclusive address to stay and
meet in Sydney.
A new 5-star Pullman and 3.5-star ibis is being built at Brisbane Airport’s
Domestic Terminal Precinct as part of a new $150 million development project,
scheduled to open in September 2017. The hotels will adjoin a new Brisbane
Airport Conference Centre.
The Pullman Brisbane Airport will feature 130 rooms including two
Presidential Suites, 10 Junior Suites and 45 Executive Rooms. A freeform
leisure pool with a 20 metre lap pool, poolside daybeds and pergolas will be
available for guests relaxing in transit or waiting for a flight. The hotel will
feature 24-hour room service, a restaurant, club lounge and private dining
room for a maximum of 12 people for more intimate events.
The ibis Brisbane Airport will offer 243 rooms including 99 Superior Rooms.
An alfresco indoor/outdoor restaurant is being constructed, in addition to a
ground floor indoor/outdoor bar, cafe, bar and takeaway facility, and roof top
bar and lounge with spectacular views over the airport across to Moreton Bay,
suburban Brisbane and the CBD.
The new-build, 4.5-star apartment-style The Sebel Melbourne Moorabbin
hotel is set to join the AccorHotels network in Q1 2017. Located in the South
Eastern suburbs of Melbourne (close to Brighton and Caulfield), the 21-room
property is situated directly across from local transport hub, Moorabbin Train
Station, and is approximately 45 minutes’ drive to Melbourne’s Tullamarine
A new-build Novotel hotel will open at Christchurch Airport in late
2017. The 200-room Novotel hotel will be located next to the Christchurch
International Terminal and is being designed by Warren and Mahoney
Architects, the same team behind the award-winning Novotel Auckland
“ We expect to have one of our busiest development years on record in 2017
with one new hotel signed each month on average,” said AccorHotels Pacific
Vice President Development and Franchise, Lindsay Leeser.
“Our pipeline spans all market segments from economy to luxury – from
ibis Brisbane Airport to Sofitel Sydney Darling Harbour – and we have shown
particular ability to contribute to mixed use developments and become a
leader in ‘aerocity’ precincts with current airport hotel projects including
Brisbane and Christchurch.
“A total of ten hotels and over 2,000 rooms are expected to open in 2017,
with a further 11 hotels due to open in 2018,” Leeser said.
ACCORHOTELS’ RECORD PACIFIC DEVELOPMENT PIPELINE
An artist’s impression of AccorHotels’ new Pullman and ibis hotels at Brisbane Airport
AN ACCOR HOTELS PROMOTION
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