Home' Hotel Management : HM OCTOBER 2016 Contents STARWOOD'S ALOFT SET FOR
MELBOURNE'S SOUTH YARRA
Starwood Hotels and Resorts Worldwide has signed an agreement with
Spotlight Group Holdings Pty Ltd to debut its Aloft brand in Melbourne.
Slated to open in early 2019, the new build 176-room hotel will form
the centrepiece of a state-of-the-art mixed-use development located at
402 Chapel Street in South Yarra, known as '402 Chapel', designed by
international architect Tim Kobe from the strategic design firm, Eight Inc.
"Together with Spotlight Group Holdings we're delighted to bring the
first Aloft hotel to the city of Melbourne," said Sean Hunt, Vice President
of Starwood Hotels and Resorts Pacific.
"The brand continues to experience rapid growth globally and locally
here in Australia, where we currently have two Aloft hotels under
construction in Adelaide and Perth.
"The Aloft brand and its 'di erent by design' approach is the perfect
match for a vibrant and sophisticated city like Melbourne, where there is a
growing demand for a ordable yet stylish tech-forward hotels," he said.
Aloft Melbourne South Yarra will o er 176 guestrooms, all featuring the brand's
signature high ceilings, oversized windows and ultra-comfortable platform bed, as
well as large walk-in showers with complimentary Bliss Spa products.
The hotel will showcase the brand's signature Re:mix lounge and W
XYZ bar, providing guests with buzzing, atmospheric public spaces where
they can catch up on emails, read the papers, play a game of pool or grab a
drink with friends.
Guests will be able to re-energise in the Re:charge fitness centre and
grab a bite to eat at Re:fuel by Aloft, a one stop, 24-hour grab-and-go food
and beverage area.
The hotel will also feature a roof top terrace, swimming pool, parking
facilities and 300-sqm of function rooms, all equipped with the latest
generation of audio-visual hardware.
"We are excited to partner with Starwood to debut the Aloft brand in
Victoria," said Zac Fried, Deputy Chairman, Spotlight Group Holdings.
"Our mixed-use development will include ground floor retail tenancies,
first floor commercial, conference facilities, 40 exclusive residences and
urban-inspired hotel accommodations featuring a rooftop pool, bar
and restaurant, which will create a hip, new social hub on South Yarra's
fashionable and buzzing Chapel Street.
"Whilst we considered various more traditional hotel options for the site,
we were drawn to Aloft's tech-forward DNA. No other brand caters to the
evolving global traveller like Aloft Hotels," Fried said.
Aloft Melbourne South Yarra joins Starwood's robust portfolio of 29
hotels in the Pacific, including 17 operating hotels and another 12 in the
pipeline, with Aloft Perth Rivervale and Aloft Adelaide set to open in 2017
and 2018, respectively.
"Since it emerged in 2008, the Aloft brand has grown at a rapid rate,
recently opening its 100th hotel worldwide," said Andrew Taylor, Director
Acquisitions and Development, Starwood Hotels and Resorts Pacific.
"The brand continues to drive accelerated interest from investors
and developers across all markets in Australia who want to shake up the
traditional mid-market hotel sector," he said.
Adina to open new
build hotel in Sydney's
TFE Hotels is set to operate a new Adina Apartment Hotel in Sydney's second
biggest and fastest growing business and commercial district, Macquarie Park
at North Ryde, for owner Starin, a Sydney-based boutique fund manager that
actively engages in prime commercial property of hotels and serviced apartments.
The new Adina Apartment Hotel is Starin's flagship project and it will fulfill
the high demand for accommodation from businesses in Macquarie Park, by
being the first and tallest fully serviced apartment hotel.
Starin's Adina Apartment Hotel Macquarie Park designed by Group GSA,
will o er sweeping views of Sydney's city skyline from its 19-storeys and
includes an infinity pool, gym and bar on the top floor.
It will comprise 154 hotel apartments, a ground floor reception, café and
bar with an outdoor area and conferencing. Construction is starting now with
planned completion end of 2017.
Typical of all Adina Apartment Hotels, it will o er spacious apartment living
with the benefit of hotel services such as 24-hour reception and room service.
Starin and TFE Hotels have carefully considered contemporary living and
working spaces that will encourage guests to 'live like a local' in studios or in one
and two-bedroom apartments with fully-equipped kitchenettes and laundries.
"The project has had a continuing strong vision in pushing design
excellence," said Starin CEO Anurag Thukral. "The journey has involved a
prestigious design competition with the prize awarded to leading architects.
"Starin has focused on e cient design coupled with outstanding décor,
interiors and ambience.
"Starin is proud to hand over the operations to TFE Hotels, one of the
leading hotel operators in Australia, to provide world-class customer service
and maintain a 4-plus rating for the Apartment Hotel."
TFE Hotels CEO Rachel Argaman said the company was perfectly suited
to such a development because it was Australia's only hotel group with in-house
end-to-end development solutions, o ering 50 years' experience in hotel design,
development and management to deliver market leading returns to owners.
It has 16 new hotels in its development pipeline, including two new Vibe
Hotels set for Hobart and North Sydney, a Travelodge at Sydney Airport and
The Calile in Fortitude Valley, Brisbane under TFE Hotels Collection brand.
"At TFE Hotels we o er true technical services," Argaman said. "We advise
and consult on the architectural design, construction and project management,
performance specification and building layout of new or refurbished hotels.
We o er intelligent guidance on the potential impact of any modifications,
asset management and assist in the interior design scheme, along with FF&E
guidance and procurement.
"All of these services are considered and executed with optimal returns for
the owner always top of mind," she said.
The hotel will be located on Lane Cove Road, just 150 metres from
Macquarie Park train station, to take advantage of the busy corporate and
MICE markets drawn to the many corporate o ces headquartered in the
precinct, including Hyundai, Optus, Sony, CSIRO and Cochlear as well as
Macquarie University and Macquarie University Hospital.
Macquarie Park's master plan shows it is expected to double in size in the
next 20 years.
An artist's impression of Aloft Melbourne South Yarra
An artist's impression of Adina
Apartment Hotel Macquarie Park
24 HM The Business of Accommodation
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