Home' Hotel Management : HM OCTOBER 2016 Contents Growing from one hotel to more than 200 in 25 years is an amazing achievement
for Australia's largest hotel group, AccorHotels, and during September, the
group marked the occasion alongside close to 2000 partners, guests, owners,
celebrities and diplomats with a massive round of meetings and celebrations.
The festivities began on September 5, with the group transporting VIP
guests to 'A Night in Paris' with a gala dinner at the Sofitel Sydney Wentworth,
for which special performers were flown in from the Moulin Rouge in Paris.
"We launched the Sofitel Sydney Wentworth with the first-ever
performance in Australia by the Moulin Rouge back in 2004, so we thought
it fitting that we would have them back for our 25th anniversary celebrations,"
said AccorHotels Asia Pacific Chairman and CEO, Michael Issenberg.
"We are proud of our strong French heritage and at a time when tourism in
France is really su ering we want to remind people of how magical the city of Paris
is and how much France has influenced the global hospitality and luxury sectors."
The evening was two years in the planning, and -- in conjunction with Atout
France -- saw high-end sponsors including Christian Louboutin, Christian Dior,
Louis Vuitton, Air France and China Southern Airlines come together to put on
a night to remember for 400 special guests.
On September 8, the group brought together more
than 120 hotel executives from around the world for the
acclaimed AccorHotels Showcase, the leading hotel expo in
Asia Pacific. The event began at 10.30am and finished with
a cocktail party hosted by Channel Seven celebrities Larry
Emdur and Melissa Doyle, attracting up to 1000 delegates
from across the industry.
"It has been an amazing year for AccorHotels with the
acquisition of the Fairmont, Ra es and Swissotel portfolio
and we are delighted that these hotels will be represented
at the AccorHotels Showcase for the first time including the
Fairmont Ban Springs and Lake Louise amongst others,"
"We see events such as this week as an investment in our
business and our future. By saying thank you to our partners
for their past support, we are also planning for our potential growth with them
in coming years."
Throughout the week, AccorHotels also hosted a detailed briefing on the
Australian market, one-on-one meetings with top buyers, three di erent client
lunches, a press conference with Issenberg and AccorHotels Pacific Chief
Operating O cer, Simon McGrath, which was hosted by Barrie Cassidy and
a cocktail party where one lucky attendee won a brand new Peugeot 208,
while others were lucky enough to walk away with a host of travel prizes to the
group's top hotels.
Issenberg has been with AccorHotels since 1994 and has seen the enormous
role the group has played in transforming the Australian hospitality scene.
"When I joined Accor we had fewer than 30 hotels in Australia and I could
never have dreamed we would expand so quickly to become the largest
operator in the country with a workforce in excess of 10,000," he said.
"I am proud to say that many of the sta who were with the group then are
still working with AccorHotels today and have grown to become some of the
most respected executives in the industry."
Issenberg said the future looks equally bright for the
group, which is currently investing heavily in technology
to improve the guest experience and in acquisitions in the
burgeoning private rental sector.
"I am very proud of all that AccorHotels has achieved in
Australia over the past quarter century but I think the next
five years are going to be even more intense as the industry
is undergoing a major shift due to digital disruptors that are
completely changing how we think and how we operate,"
"The Millennial generation is also shifting how we do
business and how we design and operate our hotels so it will
be interesting to see what the future holds and how di erent
the industry will be in another 25 years. Our aim is certainly
to remain the leader in Australia and to expand the success
we have had in this country throughout Asia Pacific."
AccorHotels marks 25 years in
Australia with major Sydney events
AccorHotels flew stars from
the Moulin Rouge in Paris to
Sydney for the VIP event
Elizabeth and Michael Issenberg with
members of the Moulin Rouge
8 HM The Business of Accommodation
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