Home' Hotel Management : HM AUGUST 2016 Contents You have a number of franchise agreements in Hawaii with several other
major brands... is this an area of the business you'd like to grow further?
While our brand focus is currently on the continued enhancement of Outrigger Resorts,
we have a long standing legacy of operating with a global vision for hospitality based
innovation which includes establishing effective partnerships. For example, Embassy
Suites by Hilton-Waikiki Beach Walk is the top performing Embassy Suites resort brand
in the country and we are proud that it is part of the Outrigger family.
When it comes to beachfront properties, have you been looking at further
expansion in the South Pacific, and how about into the Americas like
California, Florida, Mexico, Latin America alongside the Caribbean?
We continue to keep our eyes open for iconic beachfront properties in warm water
destinations around the world. We have considered Mexico as an option, but haven't
found the right fit just yet. Other destinations that are of interest include the Seychelles,
Bali, Palau, the Philippines, Okinawa, Vietnam and, of course, Australia.
Tell us about the company's latest plan to help save coral reefs across the planet.
Outrigger launched OZONE in June 2015 as a global conservation initiative centered
on coral reef conservation in the world's oceans, with special focus on the waters that
surround the iconic beach destinations of Outrigger Resorts' hotels around the world. As
part of the launch, we set a goal of planting, growing and helping to maintain a football
field worth of coral at participating resorts over the next decade.
As of now, Outrigger has already reached almost a third of that target (21,450 square feet),
which is the equivalent of a professional field goal kicker's range. This is very encouraging.
In addition to optimizing growing conditions and planting new coral, Outrigger also works
with local conservation teams to promote the protection of existing healthy coral in the
surrounding areas and encourages local resorts in the region to participate.
In June, as part of World Oceans Month, Outrigger celebrated the one year
anniversary of our global conservation initiative which we call OZONE (Outrigger's
ZONE). The anniversary was marked with a variety of guest and community events and
activities across our Outrigger Resorts properties. We also introduced a special OZONE
package at our two Outrigger Resorts hotels in Waikiki to inspire our guests to get in the
water and join us in our ocean conservation efforts for a sustainable future.
We're excited to have our own resident marine biologist at the Outrigger Konotta
Maldives Resort where guests can have a hands-on experience with coral restoration.
Under her guidance and direction, new coral beds are being created and seeded with new
coral, and over time, guests will be able to return to see an entire new reef structure grow
and flourish. Existing reef structures also are carefully being
maintained by controlling invasive species like the crown-
Bitsy Kelley, our vice president of corporate
relations, and a Kelley family member, is the driving
force behind OZONE. As a lifelong surfer, swimmer
and snorkeler, preserving ocean health is a personal
passion for Bitsy and she's proud to have the
opportunity to use our premier beachfront properties to
inspire our hosts, guests and communities to participate
in efforts that will positively impact coral reefs and
water wellness for years to come.
What other major sustainable and
environmental initiatives are in place across your
resorts, particularly given many are in remote or
I'm pleased to say that Outrigger's OZONE efforts are
not just relegated to once a year during World Oceans
Month. Outrigger hosts, our employees, put the company's
sustainable mission into action year round by participating
in green initiatives across their local communities on a
regular basis. Beach clean-ups, educational and awareness
programs for guests and staff occur regularly.
As an example, over the past seven years, Outrigger
properties in Waikiki have collectively recycled more than
354,000 pounds of aluminum, plastic, paper and glass. In
May 2016, four of Outrigger's Hawaii properties received
the state's prestigious 2016 Hawaii Green Business
Award, which recognizes organizations that strive to
operate in an environmentally, culturally and socially
accountable way. These four hotels joined three other
Outrigger properties who had received the Hawaii Green
Business Award in prior years.
Outrigger also has programs in place at our global
properties that focus on conserving energy, reducing
water usage, preventing pollution and diverting waste
from landfills. Contributing practices include installing
LED and CFL lighting, ultra-low flow faucets and
timed irrigation systems throughout the property,
placing recycling bins in all guest rooms, connecting air
conditioning sensors on all lanai doors and providing staff
with reusable water bottles.
What's your general business outlook for the
remainder of 2016?
Globally the market is still a bit turbulent. There is
uncertainty with the recent 'Brexit' vote in the UK. As
a global company with properties that attract a global
market, we continue to keep our eye on the fluctuations
in currencies in Australia, Russia, and other locations.
Chinese demand is still strong but some uncertainties
remain about continued GDP growth rates. Security and
terrorism issues continue to be front and center.
We are pushing forward with a number of exciting
business plans and launches. We've just introduced two
newly upgraded and enhanced websites -- outrigger.com
and outriggeragent.com. This [September], we will go
live as a member of the Global Hotel Alliance. Our
Outrigger Expert Agent program continues to grow as
we expand and welcome more international agents to
the program. And, of course, we continue to roll out our
Signature Experiences at all Outrigger Resorts to provide
consistency with brand offering while maintaining the
uniqueness of each property and destination. n
Group President and
CEO, David Carey
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