Home' Hotel Management : HM JUNE 2016 Contents and the timing of these openings will be supported by major investment
in infrastructure such as airport upgrades and convention centres. The
590-room Sofitel Sydney Darling Harbour part of the NSW
Government's International Convention Centre project is on track for a
2017 opening. Mixed use developments and airport hotel projects are key
components of this development growth and we expect that this new
supply will highlight a new maturity in the Australian hotel industry.
AccorHotels development ambitions span all market segments and our
franchising model will continue to play a major role in our growth plans."
CARLSON REZIDOR HOTEL GROUP
Director - Development, Australasia
"We continue growing our managed portfolio and are
open to franchising opportunities with experienced
partners. As land prices and development costs escalate
in major cities across Australasia, there is more pressure
on developers to find the most efficient operating
models; ones that maximise room counts and operating margins and have
the flexibility to allow for creative design solutions such as the integration
of mixed-uses or the adaptation to physical constraints.
"We are fortunate to see significant demand in most capital cities
across Australasia with a recent uptick in Queensland leisure markets
such as the Gold Coast, Sunshine Coast and Cairns. The big question
in identifying new development areas is not only understanding current
demand but the impact and likelihood of future proposed additions to
supply. We and our development partners generally take a long-term view
instead of trying to time a development cycle; however understanding
what products are coming into a market influences brand selection. For
example, in Perth there are a large number of upper upscale and luxury
hotel rooms in the pipeline, so any new hotel being considered might
look toward a different segment, such as a Radisson Red or Park Inn by
Radisson within our offerings.
"In Asia Pacific, Carlson Rezidor currently has 107 hotels in operation
and 87 hotels under development. Our strategy is to grow our portfolio
and to have 200 hotels in operations by 2020. We expect to achieve this
goal through adaptive contracting, accelerating organic growth and
exploring inorganic growth opportunities. Our growth target in the
medium term for Australasia is 15-20 hotels. Having recently signed a
new-build Park Inn by Radisson in Suva, Fiji, we look forward to
introducing this brand, Country Inn and Suites, and Radisson Red into
the region to complement our existing and planned Radisson and
Radisson Blu properties."
CHOICE HOTELS ASIA PAC
General Manager, Development
"Our franchise model caters for either freehold,
leasehold or management rights, allowing flexibility
for our hotel business owners. As a franchisor, it's
imperative to be at the forefront of market trends,
whether it be identifying new revenue and distribution
channels, understanding changing consumer behaviour or identifying
new marketing opportunities. Our knowledge in these areas contributes
towards our ability to support and assist our franchisees to drive
accommodation reservations and increase overall business performance.
Choice Hotels Asia-Pac are always looking for new ways to work with
hotel owners or managers committed to providing outstanding service
and value to their guests, while reaping the benefits of being part of a
global brand. We continue to offer our franchisees expert-crafted training
programs, ROI driven national marketing strategies, a loyal customer base
and one of the industry's strongest reservation systems. Whilst Choice
Hotels Asia-Pac's objective is to assist in driving the top line revenue for
our franchisees, we also support them by reducing overhead costs through
our well established preferred supplier relationships.
"Year on year we see a strong increase in enquiries from hotel
owners as they identify the benefits of being part of a global brand. A
great example of this is the 80 room, 4-star Quality Hotel Rules Club
Wagga, which will open soon. In an industry first, this property will
be built using a non-containerised modular construction method, built
off site in a purpose designed factory in Sydney. The completed rooms
will then be transported to Wagga Wagga, NSW for installation. This
innovative method allows for a much higher and more consistent
quality that includes better thermal and acoustic performance,
compared to that of traditional construction methods. Off-site modular
construction can reduce project construction time by 40-60%, meaning
lower costs, and a quicker return on investment for the project. This
method is also much more environmentally friendly, with 70-80% less
waste. I expect to see many more modular built hotels by developers
and owners in the future
"2015 delivered an additional 22 properties to our portfolio, however
after a strong start to the year and after assessing our development
pipeline, we are confident of exceeding this in 2016."
Vice President - Development
"Hilton Worldwide current operates 22 hotels in
Australasia with five additional hotels currently under
development. In the past five years we have more than
doubled our number of operating hotels and in 2013
we launched the DoubleTree by Hilton brand to the
"Hilton was one of the first international brands to enter the
Australasian market some 40 years ago and has been the number one
hotel brand, as ranked by BDRC, for eleven consecutive years.
"Over this time there has been a shift in development trends.
Most recently we have seen the rise of the mixed use development, in
combination with both apartments and retail. Significantly we are also
seeing the emergence of developments being twinned to existing facilities
such as shopping centres or registered clubs.
"Further, we have seen that the way developments are constructed
begin to change. Increasingly developers are taking advantage of modular
technology for all or part of the actual build. This has a two-fold benefit
for the developer, firstly much of the construction can be done off-site,
and secondly the larger construction companies are providing funding for
the developers to take advantage of this newer technology.
"Currently we have five hotels in our Australasia pipeline. Three of
these properties are in Western Australia, all of which will become part
of the DoubleTree by Hilton brand. Furthermore, we will open our first
DoubleTree Resort by Hilton in Fiji this May.
"We will enter Papua New Guinea with the opening of Hilton Port
Moresby in 2019, and construction has commenced on Hilton Lifou
Wadra Bay Resort, our second franchised property in New Caledonia.
Additionally, in 2016 our property in Bora Bora will commence a major
upgrade and re-open as a Conrad Hotel.
"As for the rest of this year, we expect to see more interest in both the
DoubleTree by Hilton and Hilton Hotels and Resorts brands."
Chief Executive O cer
"There is growing acknowledgement among both
investors and financiers that boutique hotels can not
only compete with chain hotels, but can often
outperform them. Again, it is market and location
dependent, but that is a big change from 15 years ago.
Boutique hotels can also offer advantages to owners in the case of
repositioned or complex hotels due to somewhat more malleable brand
standards. Likewise, with the right product, operators and location I
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