Home' Hotel Management : HM JUNE 2016 Contents James Wells
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The Alex Hotel's Miles Hull
n both the
ge markets that have set new industr y bench marks.
perience with brands such as Hilton, Hyatt, Steamworks
l ympic Games, and having owned and operated his
nt in Perth, Hull was the founding General Manager
tures Brewing, bringing to life one of the most iconic
ft beer brands in Australia.
Little Creatures' Head of Brand and Creative Development
additional highly successful hospitality outlets for Little
ng a range of innovative new products and brands such as
elivered Australia's newest boutique hotel in Perth, the Alex
t development and branding through to construction oversight
s overseen every aspect of the unique hotel concept that captures
vidual boutique hotels, celebrating modern, affordable luxur y.
oring world-wide trend movements in food, beverage and
sit still and is motivated by challenging the expected and
ure while understanding the importance of the past.
THE HOTEL INDUSTRY IN
RALLY AT PRESENT?
ng through an exciting time. We are star ting to see a shift here
round the world, with hotels starting to become more individually
the Alex Hotel
styled and tailored to the location.
The great thing is that this is
happening from the big chains
r ight through to the independent
operators across Australia.
TELL US ABOUT YOUR
BUSINESS AND HOW
YOU HAVE GROWN
IT TO DATE.
The Alex Hotel was a ne w-build
that we completed in May 2015
A hotel room at the Alex Hotel
IHG's Lynda Ugarte
You could shoot an arrow at most hotel industry
ev ents and not hit a woman and certainly not
one who is presenting on the stage.
How can this be when there are so many
women working in the industr y? Is it a case of women not
applying for the top jobs or are they dropping out of the
race when they have children?
The hotel industry -- certainly at a property level -- is
a 24-hour game, and one that invol ves travel to other
countries to work and live. It 's a tough but re warding gig
for people who stic k with it and some of the big hotel
management groups have also started to realise that
diversity -- not just in gender, but across all pillars -- has
major benefits for the bottom line.
AccorHotels' commitment to achieving greater gender
diversity with females represented in top positions is
evidenced in its Strategic Leaders Development Program
(SLDP). The company has publicly stated that it wants
50 per cent senior f emale leaders by 2018.
Last year, 14 high-potential women graduated from the program. To
get in, they were identified as being 12-18 months away from progressing
to their first General Manager position or next senior role. To accelerate
this, all 14 participants took part in a six-month development program
which included behavioural, cognitive and structured personal and business
development plans. The group also attended virtual webinars with experts in
the field of project planning, guest experience, animating food and beverage
and managing owner's expectations.
"We are genuinely committed to
gender equality and strengthening
our female talent across the business
and will continue to promote talented
women to senior leadership roles as one
of our top priorities," said AccorHotels'
COO -- Pacific, Simon McGrath.
"Since the launch of SLDP in 2014,
eight of AccorHotels' female leaders
have successfully ac hieved a General
Manager position, and a further
five program participants have been
promoted to a more senior position.
" We're edging closer to appointing
our first Indigenous female General
Manager, and we continue to strive
toward our goal of having 50 per cent
female General Manager's in Austr alia,
(currently 37 per cent) within the next
18-24 months," he said.
The SLDP is part of AccorHotels'
diversity strategy. The program focuses
on developing f emale leaders to enrich
their skills in the areas of leadership,
personal development, strategic
planning and analysis, and business
Novotel Twin Waters Resort's
Director of Sales and Marketing,
Rachel Smith, is one of the graduates
from the program and completed the
SLDP last year.
She has been with the company
since 2009 when she star ted working
in conference sales at Pullman Reef
Hotel Casino in a part-time capacity.
"I was lucky enough to be able to
work for a General Manager (Adrian
Williams who is now AccorHotels
Regional VP of Operations for
V ictoria, SA and TAS) that was confident in my ability to get the job
done in reduced hours, this gave me the opportunity to be available for
my children after school," she said.
"I then quickl y moved onto my first Director of Sales role in the same
hotel within 12 months.
"The program has some core fundamentals that are necessar y for
women in management positions to develop their leadership skills, self-
belief and reassurance that the company fully support our individuality
were important factors.
"I am focused on learning how to transition from a manager to
a leader -- I now see examples of this each day that I may not have
"Managing my energy, not time, has been a key take away, learning
when and where to get involved, as well as allowing staff to create their
own journey and learning from their actions," she said.
The way the Strategic Leaders Development Program works is that it
brings together a group of like-minded women who have not previously
worked with each other, with a variety of experience but also a common
interest in self-development.
"It provides a platfor m of learning and an oppor tunity to draw
on experience from successful leaders in our business, both men and
women," she said.
"The program brought the group
together for a two day 'on-boarding ',
including presentations and exercises
on leadership and self-development.
"There were individual coaching
sessions and group work, as well as
quite a lot of time for self-reflection
and learning from each other too."
But does it ultimatel y open doors?
Smith says yes.
"I feel that the program has given
me an identity or a profile within the
company, an opportunity to communicate
directly with senior executives and an
opportunity for me to play an active role
in my own development," she said.
"For me personally it is about
taking the right opportunity for me at
the right time that will not onl y benefit
my career but also the success of the
company," Smith said.
IHG has also made enormous in-
roads into this area.
Ly nda Ugarte, Senior Director
Human Resources Australasia and
Japan said that in general, IHG hotels
have a higher than av erage amount of
women in the workforce.
"75 per cent of IHG COOs in Asia
Middle East and Africa are female and
within Australasia, the senior cor porate
leadership team is balanced and we
work in a culture of empowerment and
fairness," she said.
"IHG continue to proactively focus
on ensur ing women are represented in
senior leadership roles such as general
managers by ensur ing that a balanced
number of our colleagues par ticipate in
formal programs and enterprise initiatives
that support career progression.
"In addition, we are continuing to understand, support and innovate
in the ways the business can support women to progress into senior roles
in their career with IHG.
"Formal programs such as I HG's Future Leader Program have always
had a focus on balance of female and male leaders.
" This accelerated leadership development program prepares
colleagues to reach executive committee and first time gener al manager
roles through and after the programs. Future Leaders progress through
leadership roles both nationally and internationall y.
" There are currently 50 graduates from this program within our hotels
in Australasia and many others now working internationally with IHG.
"Women represent 60 per cent of these graduates, most with a suppor ted
career plan and the goal of general manager in the near future," Ugarte said.
The big hope now is that all other chains will look to emulate what
AccorHotels and IHG have been able to achieve. n
Novotel Twin Waters Resort's Rachel Smith
From General Managers at the coalface,
to development, investment and the
C-suite, women are a rarity in the
upper-echelons of the hotel industry.
EMMA CASTLE asks why, and
speaks to companies taking a proactive
approach to addressing the shortfall.
"We're edging closer to appointing
our first Indigenous female General
Manager, and we continue to strive
toward our goal of having 50 per
cent female General Manager's in
Australia, (currently 37 per cent)
within the next 18-24 months"
AccorHotels' COO -- Pacific,
"75 per cent of IHG COOs in Asia Middle
East and Africa are female and within
Australasia, the senior corporate leadership
team is balanced and we work in a culture
of empowerment and fairness"
Senior Director Human Resources
Australasia, Lynda Ugarte
26 HM The Business of Accommodation
At the 2016 Australasian Hotel Industry Conference and Exhibition (AHICE) in Melbourne on
May 3-4, an event which attracted a record audience of over 780 hospitality professionals, there
was significant interest in what Mantra Group would look at next following continued share
price success on the Australian Securities Exchange (ASX).
In a keynote Q&A on stage, Mantra Group CEO, Bob East, discussed continued expansion
across Asia-Pacific, something that was also flagged at the company's recent results announcement.
However, few would have thought the group's next move would be acquiring yet another
Outrigger asset, this time in Hawaii, signalling the company's first foray into the lucrative United
States market and a destination that's top of the South Pacific list for Australian travellers.
Mantra Group announced to the ASX on May 18 it was spending USD$52.5 million to
acquire ALM Management Services LLC, which operates the condominium-style Ala Moana
Hotel in Honolulu, a business that is owned by Outrigger Enterprises Group.
The sale by Outrigger is in line with the company's strategy to become the world's premier
beachfront resort company and provides Mantra Group with an opportunity to enter the USA
through the sixth largest property on the island of Oahu and one that features 1086 rooms, six
restaurants and bars and nine meeting rooms.
"The Ala Moana Acquisition is an exciting opportunity for the Mantra Group providing a
platform to enter a new o shore market with a significant property that is well aligned to Mantra
Group's core business, expertise and growth strategy," Mantra's CEO East said. "This acquisition
complements our existing portfolio and is expected to make a significant contribution to Mantra
Group's business," he said.
There's significant opportunity to grow in the Hawaii market given the high number of
throughout the Islands and that's something Mantra Group is no
is latest issue of HM and as always, I look forward to your feedback.
Mantra to enter the
USA market in Hawaii
magazine and hotelmanagement.com.au
4 HM The Business of Accommodation
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