Home' Hotel Management : HM APL 2016 Contents Meriton Managing Director and
founder Harry Trigubo
Launched: Tru by Hilton
Hotels around the country are reaping
the rewards of a record summer season as
international visitor arrivals passed the 3.17
million mark in the year ending January 2016.
The whole country should be celebrating.
Tourism is now New Zealand's largest export
industry, generating almost $30 billion in
economic wealth annually and supporting
around 300,000 jobs.
But (and there's always a but), with the good
times come growing pains and challenges.
Some issues such as seasonality have been
around for years if not decades, but are
becoming increasingly pressing as visitor
While many hotels enjoyed record occupancy
over the summer, that's not the case for the
rest of the year. Seasonality is still one of the
biggest challenges facing hotels -- the peaks
are getting bigger but occupancy is still
lagging during the o -season.
That impacts on the need for new hotels.
Defining the tourism industry's priority
infrastructure requirements is a focus for TIA
in 2016/17. We are stressing in our discussions
with government that a measured approach
needs to be taken to bringing new capacity
into the market. We are also working to
ensure the Ministry of Business, Innovation
& Employment and New Zealand Trade &
Enterprise have an accurate understanding of
hotel investment needs.
With council elections scheduled for 8
October, TIA is also increasing our attention
on local government. Council decision-
making impacts on hotels across many touch
points, from rates to roads. It is vital councils
understand the benefits the visitor industry
brings to their communities and that they
work with hotels and other tourism businesses
to develop solutions to pressure points such
as transport and housing for sta , and support
events and destination management.
People & skills remains a TIA focus, in
particular making sure hotels can attract and
retain sta with the right skills and attitudes.
We are tackling this on several fronts,
including working with Immigration New
Zealand to make it easier for hotels to employ
international sta when there are no suitable
Kiwis, and promoting jobs and opportunities
to secondary and tertiary students.
This year's New Zealand Hotel Industry
Conference will be canvassing these and other
issues, with international and local presenters
discussing and debating solutions. On in
Auckland, 1-2 June, the conference is also a
great opportunity for hotel industry leaders and
supporters to network, and to find out about
new opportunities, trends and innovations. Last
year's conference was sold out and we expect
demand to be even higher this year.
Sally Attfield is the Hotel Sector Manager
at Tourism Industry Association New
HILTON LAUNCHES NEW BRAND 'TRU'
says it is set to 'change
the game' with a
midscale brand called
Tru by Hilton.
The brand is set to
make a significant debut
with Hilton revealing it
already has 102 hotels
signed and 30 more in various stages of approval.
The company says Tru by Hilton is a brand that
is "simplified, spirited and grounded in value, filling
a massive void in the midscale category in the
U.S. and Canada".
"Built from a belief that being cost conscious
and having a great stay don't have to be mutually
exclusive, Tru by Hilton o ers an experience unlike
anything in its space, consistently delivered in a
surprisingly a ordable way," Hilton says.
The 102 hotels signed and an additional 30
hotels in various stages of approval in cities will be
located across the US and Canada and in a range
of destinations including Atlanta, Dallas, Houston,
Chicago, Denver, Portland and Nashville.
"We are incredibly
excited to be launching
Tru by Hilton, which
will serve the largest
segment of the hotel
market, but a segment
where no brand is
meeting guests' current
needs," says Christopher
J. Nassetta, President
and CEO, Hilton Worldwide.
"Tru will provide guests with a high-quality,
contemporary, consistent and fresh experience at
a great value for customers, while at the same time
delivering strong returns to our owners," he says.
The company says Tru by Hilton is "more than
just a place to sleep, it's a true travel experience
designed to deliver a strong value proposition for
owners and guests".
It says the brand will appeal to a broad range
of travellers who span generations but think
alike; they are united by a millennial mindset -- a
youthful energy, a zest for life and a desire for
human connection. No brand is meeting their
needs in their price point today.
Meriton's Trigubo talks quality
Meriton Serviced Apartments' Managing Director,
Harry Trigubo , says unlike some serviced apartment
operators, his company "does not wait for rooms to
fall apart before they start maintaining them".
"Many others do nothing until the property has
deteriorated considerably and that way nobody
knows what to expect when they use other
operators," said Trigubo , the company's billionare
founder and owner.
"From full-time painters to new furniture, new
décor, updated facilities and upgraded technology,
we are constantly improving our guest experience
so we remain the best in Australia," he said.
He said guests enjoy "the service of a 5-star
hotel with 24-hour reception, concierge service,
daily housekeeping but instead of a small room,
all the apartments are large suites and most have
sensational views across the water and/or city skyline".
"Whether you are away working or on holidays,
we want our apartments to be a home away from
home -- but better," Trigubo said.
"Nobody wants to be cooped up when they are
away so space is the greatest luxury.
"We have made sure that not only are our
apartments much larger but the storage in each
apartment is big enough for our guests to put
everything away including their luggage.
"There is no need for anyone to be tripping over
anything including each other," he said.
Trigubo said at the company's World Tower
property in Sydney, all suites have been painted,
have new furniture, new curtains, upgraded small
appliances, upgraded WiFi and all guests are
o ered iPad compendiums.
"We probably have the tallest buildings of
anyone else with many of our apartments having
terrific views of our great harbour," Trigubo said.
"The majority of our apartments have a least one
separate bedroom but we also have larger choices in
stunning two and three bedroom apartments," he said.
Trigubo said Meriton Serviced Apartments were
"famous for their style, service and sophistication".
"The biggest compliment is when guests return
to us year in year out and they stay with us in other
cities because Meriton Serviced Apartments is their
preferred option," he said.
"We are very proud of the standards we maintain
and the accolades we receive for our excellence."
12 HM The Business of Accommodation
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