Home' Hotel Management : HM AUG 2015 Contents and loyal brand following of our two key value brands; Travelodge
Hotels and Medina Serviced Apartments, it is evident that TFE
Hotels are both a development solution and a strong hotel operator to
At TFE Hotels we think like an owner, taking into account both hotel
management and development, making us a true owners’ operator. We
speak the language of owners, have the ability to engage developers to
offer them clear solutions, and we add value at every stage of the process.
We know that guest service is crucial for bringing in repeat business and
we always focus on that, but we know that for investors and developers,
profit per room is the crystallised metric of success.
Furthermore, TFE Hotels offers true in-house technical services.
Through our sister division, Toga Development and Construction,
we advise and consult on the architectural design, cost estimations,
construction and project management, and performance specification.
Along with FF&E direction and procurement, we also advise on the
building layout with intelligent guidance on the potential impact
of any modifications, asset management, and provide assistance on
the interior design scheme. We can improve the value and profit
of proposed hotels through optimising every stage from planning;
offering technical services (true technical services, not brand
checklists), maximising floor plans, layouts, and minimising back office
and dead space.
All of these services are considered and executed with optimal
returns for the owner. In addition to that, we offer flexible operating
structures (hotel management agreements, leases, blended leases, hybrid
agreements), and asset management, refurbishment and capital planning,
presenting a true end-to-end solution in TFE Hotels that no one else
can offer. We take the approach of ensuring solid asset management and
guaranteeing high quality hard finishes. It is important as a brand that we
determine the things we want to give the wow factor, together with the
things we will modify and update every five years.
In summary, TFE Hotels act as a partner at every part of the process
from beginning to end, so the final result is a more succinct and successful
business model. With end-to-end hotel capabilities, the group has an
integrated chain of key skill sets, giving an outcome of realistic return for
its owners and investors. The team is involved in everything from design
and construction through to procurement and refurbishment. This helps
to add value at every stage, and makes TFE Hotels the only group who
can address and fix a whole ‘problem’.
Because of this, TFE Hotels is the preferred option for developers, with a
strong development heritage and full time experts in all fields of development.
What are your expectations for budget/economy hotels when it comes
to development over the coming 12-18 months?
Many of the capital city developments under construction, or
proposed, are in the upscale, luxury category. However, in city fringe
locations and further afield, as well as in regional centres, we expect
strong continued development of value hotels.
With the Travelodge Hotels brand refresh underway for launch
in August this year, we are continually committed to developing and
growing our Travelodge Hotels and Medina Serviced Apartments brands
and offering, to ensure the best guest experience possible.
At time of release, TFE Hotels is continuing to grow the brand
portfolio in key locations with 10 hotels in the pipeline and 2 new
announcements imminent. Adina Apartment Hotels are doubling in
Europe, and TFE Hotels has recently made announcements for Germany
in 2016; further continuing to grow its portfolio in Europe, as it remains
the most visited tourist destination.
What are your latest budget/economy projects in the pipeline?
TFE Hotels’ next project is Travelodge Sydney Airport, which
commences construction in August. The company is also well advanced
in negotiations on a number of other highly anticipated developments
and destinations, which will be announced in the coming months. n
Executive Development Manager
Why is budget and economy one of the most popular
segments in the industry at present?
This sector of the market has always performed
exceptionally well, offering a good return in terms of scale, efficiency and
economy. For example, our Travelodge Hotels portfolio had occupancy of over
85% for the 2015 financial year and Medina Serviced Apartments, over 88%.
Many of our guests at Travelodge Hotels want to be in a central
location yet prefer spending less on their hotel, and more money on their
experience in the surrounding area while they ’re away, more time out and
about sampling the local food, sights and entertainment. This means the
room can be more streamlined although it’s still vitally important that it’s
comfortable, clean, modern and well maintained.
Travelodge Hotels is a very strong brand worldwide, as well as in
the Australian and New Zealand market. With the emergence of the
latest travel trends, we are evolving the Travelodge Hotels Australia and
New Zealand positioning and offering. We are giving travellers more of
what they want and less of what they don’t want, ensuring guests enjoy a
refreshing hotel stay created for the way we live today, whilst consistently
offering great accommodation in fantastic locations.
Medina Serviced Apartments have been operating for more than 30
years and caters to travellers who are looking for comfortable and homely
accommodation, in a convenient and central location. A brand well established
in the Australian market, the accommodation is consistently reliable, with the
functionality of a serviced apartment making it the perfect choice for many.
From a development point of view, for many years the competition
for land from residential, and to a lesser degree commercial office
developments, has made it very difficult to viably develop hotel assets.
This is especially so at the luxury end, where it is much more expensive to
develop, and therefore developers have focussed on hotels that are more
cost effective to build, and deliver optimal returns.
Which are your key brands in this space and why should developers
brand with you?
With more than 50 years of knowledge and experience in both the
design and operation of hotels, as well as the long standing success
Comfort Inn Coach and Bushmans
40 HM The Business of Accommodation
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