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Starwood is set to debut in South Australia with the signing of Aloft Adelaide.
Owned by local developer, Sturt Land Pty Ltd, a joint venture between local
construction group Tagara and Melbourne-based developer Colvid, the signing of
Aloft Adelaide marks the Aloft brand’s third property to enter the Australian market.
Slated to open in early 2018, the new-build hotel will form the centrepiece of
New Mayfield, a mixed-use development set to reinvigorate inner-city Adelaide.
“ We are thrilled to be expanding into South Australia for the first time
with the signing of Aloft Adelaide,” said Sean Hunt, Regional Vice President,
Starwood Hotels and Resorts, Pacific.
“Adelaide is set for major growth over the next few years and we foresee
significant business and leisure demand for innovative and design-led hotel
options, such as Aloft.”
Located 20 minutes away from Adelaide Airport at 43-69 Sturt Street, on the
corner of Norman Street, Aloft Adelaide will feature 200 loft-like guestrooms.
The hotel will also feature an indoor glass bottom rooftop pool, 24-hour
fitness centre with a rooftop running track, and 500 square metres of flexible
Ideal for both large, business and intimate gatherings, the meeting space
is complimented by a striking rooftop bar and lounge overlooking the city,
underneath the cantilevered glass bottom pool.
The Aloft brand’s signature W XYZ bar will provide a buzzing, social spot
for guests to sip on a cocktail while enjoying the hottest, up-and-coming music
acts as part of the brand’s signature, ongoing music program, Live at Aloft
Hotels. Alternative dining options include Re:fuel (a grab and go option) and a
signature restaurant space.
Designed by Woods Bagot and local landscape architects Oxigen, Aloft
Adelaide will introduce a new age of design to Adelaide’s emerging hotel scene.
The hotel will open as part of phase two of the New Mayfield development,
that features an exciting mix of sustainably designed residential, retail and
dining spaces, cycle-ways and an integrated village square with public art
installations and water features.
“The New Mayfield project will form a vibrant, social space in the heart of
Adelaide creating an ideal platform to showcase Starwood’s design-led Aloft
brand. With an overall injection of AUD$300 million, this development is
going to take urban design and living to new levels and Aloft Adelaide will be
the jewel in the crown,” said David Bertram, Director of Sturt Land Pty Ltd.
“Starwood Hotels and Resorts and Sturt Land Pty Ltd share the same vision,
to create a modern urban-influenced design which entices locals and visitors
seeking a buzzing social scene in an unbeatable city location. We look forward
to working with Starwood to make this a reality.”
Aloft Adelaide will feature the brand’s innovative and exclusive initiatives
that set it apart from the competition.
The hotel will be amongst the first in the Australian market to showcase
Starwood’s recently announced SPG Keyless — the hospitality industry’s first
mobile, keyless entry system allowing guests to use their smart phone as a key.
The technology will be available at select Aloft, Element and W Hotels
worldwide by end 2015.
The signing of Aloft Adelaide follows the recent announcement of the Aloft
Sydney Pitt Street, slated to open in October 2016, and last year’s announcement of
the Aloft Perth Rivervale, set to open early 2017.
“Demand for Aloft is rapidly accelerating and the brand continues to
aggressively expand as we near 100 hotels worldwide,” said Andrew Taylor,
Director Acquisitions and Development, Starwood Hotels and Resorts Pacific.
“ We are experiencing growing interest from investors and developers in the
Australian market, who are attracted to the brand’s DNA, which fills a void in
the hospitality sector.
“No other brand caters to the evolving global traveller like the Aloft brand,
with its distinct design, buzzing social scene and innovative, tech-forward
offerings. We’re excited by its potential here in Australia.”
The Australian Aloft properties will add to the global growth and buzz for the
leading-edge brand, with over 100 hotels worldwide since launching in 2008.
ALOFT SET FOR
An artist’s impression of Aloft Adelaide
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