Home' Hotel Management : HM APRIL 2015 Contents Melbourne’s highly anticipated Ritz-Carlton
project is set to become a reality with leading
Asian property developer Far East Consortium
(FEC) signing a deal on March 19 to bring the
brand to the city.
The Ritz-Carlton, Melbourne at 250
Spencer Street will be the centrepiece of
an urban mixed-use project in the central
business district which will include residential
apartments and retail shopping.
“ We believe Australia has plenty of
opportunities in the tourism industry,” said
FEC Chairman, David Chiu.
“ The country has many unique offerings
which are driving the growth in tourist arrivals.
We are delighted to bring this international
luxury brand to Perth and now Melbourne.”
With 250 rooms, the statuesque luxury
hotel will be the highest in Australia, with
floors located from level 64 to 77 of the
building with dramatic views from all sides.
The project will commence construction
next year and is designed to include restaurants
and a host of services and facilities for which
The Ritz-Carlton is known.
Last year, FEC announced that it is
developing a Ritz-Carlton at Elizabeth
Quay in Perth and Ritz-Carlton said this
announcement marks the second luxury hotel
slated for The Ritz-Carlton in the country and
demonstrates the company ’s commitment to
providing exceptional hotel experiences in the
major cosmopolitan cities of Australia.
“ We are honoured to partner once again
with Far East Consortium on a second,
spectacular project in Australia,” said Herve
Humler, President and Chief Operating Officer
of The Ritz-Carlton Hotel Company.
“ We look forward to welcoming Ritz-
Carlton guests from around the world to a
sensational high-rise hotel in Melbourne, a rich
and intriguing city.”
TFE (Toga Far East) Hotels is completing a
management agreement to establish a new-
build, next-generation Vibe hotel as part of
Cromwell Property Group’s redevelopment
of Northpoint Tower, addressing demand for
much-needed hotel accommodation in North
Due for completion in early 2017, the
188-room hotel will become one of the next
generation of Vibe Hotels, joining the newly-
opened Vibe Hotel Marysville in Victoria and
Vibe Hotel Canberra Airport, another new-build
hotel due to open in quarter four 2015.
TFE Hotels’ agreement with Cromwell
Property Group to establish a next-generation
Vibe Hotel as part of its Northpoint
development follows confirmation of the closure
of Vibe North Sydney in Milsons Point, which
was sold to Cbus Property in 2014 and is set to
close its doors on 31 March 2015.
“ We are delighted to have had 10 wonderful
years with this renowned Vibe Hotel in its
stunning location right beside Milsons Point;
and the hotel has consistently delivered solid
financial returns,” said TFE Hotels CEO,
“This new next generation hotel will ensure
Vibe Hotels remains in North Sydney, continuing
to support the large corporate community in this
part of Australia’s largest city.
“North Sydney will follow the opening of our
first next generation Vibe Hotel in Canberra
and the new Vibe Hotel Marysville, designed
with features to connect you to the locale and
enabling our guests to experience the best of the
“This new hotel will feature all the hallmarks
of our next-generation Vibe hotels, including
inspiring guestrooms and public spaces, free WiFi
and our Vibe Fit program for active travellers.
“ We’ll also be addressing demand among
local corporates for more dedicated event
and meeting space in North Sydney with a
300-capacity MICE facility within the hotel,
supported by our new Creative Conferencing
products and services.
“ We’re excited to be working with Cromwell
Property Group to create another next-
generation Vibe Hotel and a fresh option for
places to stay and meet in North Sydney,”
North Sydney’s Northpoint Tower is a
44-storey landmark, currently comprising
office and retail space. Its redevelopment will
include a complete overhaul of the existing
retail offering and construction of a new
generation Vibe Hotel on the northern edge
of the site.
TFE Hotels is currently in discussions to run
the hotel under a management agreement with
Cromwell Property Group.
“TFE Hotels is our partner of choice for this
development,” said Cromwell Property Group
Associate Director, Rob Percy.
“ We’ve seen how consistently successful
the company has been, driving sustainable
occupancy and rate with its Vibe hotel in Milsons
Point and we’re impressed with how closely their
commitment to ROI aligns with our own goals
“There’s a noticeable gap between supply and
demand for quality hotel accommodation and
meeting facilities in North Sydney.
“The redevelopment of the Northpoint
Tower site is an excellent opportunity to address
that gap and diversify the asset. TFE Hotels
and the Vibe Hotels brand will help us make the
most of that opportunity,” Percy said.
New-build Vibe for North Sydney
An artist’s impression of the
new Vibe North Sydney
Ritz-Carlton’s President, Herve Humler
18 HM The Business of Accommodation
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