Home' Hotel Management : HM APRIL 2015 Contents Hotel occupancy rates posted a new high of 68%
nationally in 2014, as another remarkably strong year
for Australia’s hotel market saw it grow a further 2.2%
over the course of 12 months, according Deloitte’s latest
edition of the Tourism and Hotel Market Outlook.
“ With international visitors continuing to be drawn to
Australia in record numbers, and domestic visitor nights
growing at their fastest pace in two decades, the Australian
hotel sector has had another very positive year,” said
Deloitte Access Economics Partner, Lachlan Smirl.
“Gains made nationally over the past five years are now
double that lost during the global financial crisis, with
both occupancies and room rates at levels never previously
recorded. Occupancy rates in Sydney and Melbourne, in
particular, pushed well into the mid-90% on peak nights.
Hotels in Darwin matched the average daily rates of the
Gold Coast as Australia’s fastest growing, despite recording a
decline in occupancy.
“At the same time, the impacts of the receding mining
construction boom continued to be apparent as conditions
in Perth and Brisbane remained subdued.
“ With the outlook for travel and tourism
strengthening, Australia’s hotel market is poised to push
further into unchartered but positive territory. With
sharp falls in oil prices fanning the impacts of a weaker
Australian dollar, improved growth prospects for both
domestic travel and international tourism will shape hotel
performance over the coming months,” he said.
Looking ahead, the pipeline of new hotel
developments remains healthy, with 75 properties on the
cards for the next three years, up from 71 six months ago.
“Critically, the number of rooms in the three year
pipeline is 15% lower than this time last year,” Smirl
said. “Despite occupancies charting higher and higher,
especially in Sydney and Melbourne, the number of
new projects on the cards remains modest relative to the
“ While both markets posted solid growth in average
daily rate (ADR) in 2014, the fact that growth was firmly
within the range of its long-term average belied the
record high occupancies and did little to boost the hotel
investment business case,” he said.
With golf holding the mantle as the
highest participation sport in the
country, for over 18s, with over 482,000
Kiwis playing the game, Choice Hotels
Australasia is driving into 2015 as the
official accommodation provider of New
New Zealand Golf, the governing body
of golf in New Zealand, represents 395
clubs across the country and runs over
20 national golf events with a total of
2,800 event participants and over 130,000
The new partnership will enable
Choice Hotels to provide exclusive
accommodation offers to the golfing
community and really cements
Choice Hotels as the golfing industry’s
accommodation partner across
Australasia, following last year’s re-signing
with the PGA of Australia.
One of the programs that will be
available for golfing clubs all across the
country to tap into is Choice Hotels Choice
Sports programme. Choice Sports provides
up to a 15 per cent discount off the best
available accommodation rate to numerous
sporting clubs across New Zealand whilst
also providing a seven per cent rebate that
goes directly back to the club each time a
member or associate of the club stays at a
Choice Hotel. This helps raise important
funds for the club and supports their
continual growth and success.
For keen golfer and Choice CEO Trent
Fraser, the opportunity to align the 34
hotels in New Zealand across its Econo
Lodge, Comfort, Quality and Clarion
brands made sense given the geography
of the hotels and the sheer number of golf
enthusiasts travelling to play.
“ We’re really excited about the
opportunities to work with Golf NZ as we
found a number of our properties were
located in close proximity to the country’s
top courses,” he said.
“ With over 8 million rounds of golf
being played on New Zealand soil per
year we are really excited to provide an
accommodation offer that enables all
levels of players and supporters to access
the game nationwide.”
In addition to the 20 national golf events
that includes the competitive Charles Tour,
there will be 36 district events that will also
benefit from the two-year partnership.
New Zealand Golf CEO Dean Murphy
notes the partnership reflects the body’s
vision, and will benefit each of the 395
affiliated clubs by providing accessible,
reputable and valuable accommodation
offers to players and spectators alike.
“ We are committed to growing the
game of golf both recreationally and
professionally and are looking forward to
the partnership with Choice Hotels that
will assist our goal of providing more value
for our golf club members,” he said.
As part of this year’s partnership launch,
Choice Hotels Marketing Manager Matt
Taylor also announced that golf enthusiasts
across the country will have the opportunity
to enter a draw to win the golf trip of a
lifetime to play at the World Cup golf
course in Mission Hills, Shenzen, China.
“This is an amazing opportunity for
an avid golfing enthusiast to experience
one of the most amazing golfing resorts
in the world. We will have some exciting
announcements and more details on this
over the coming weeks,” he said.
Choice has over 34 hotels dotted across
New Zealand. Conveniently located in city
centres, metropolitan areas and regional
centres, Choice offers a variety of options
ranging from the entry-level Econo Lodge,
to the convenient Comfort, full-service
Quality and the premium Clarion brand.
set record pace
MAJOR GOLF DEAL
Sydney has been a solid performing city
and New Zealand
Golf ’s Dean Murphy
14 HM The Business of Accommodation
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